Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Consumer Goods
SAMSUNG - ITEST
SAMSUNG
SAMSUNG OS
TRIBAL AOTEAROA Auckland NEW ZEALAND STARCOM
Auckland
NEW ZEALAND
Short List
PITVERTISING
UNILEVER
REXONA DEODERANT
CLEMENGER BBDO Sydney AUSTRALIA PHD
Sydney
AUSTRALIA
Short List
A02 Healthcare
DISEASE DILEMMAS
GARVAN INSTITUTE OF MEDICAL RESEARCH
GENOMICS RESEARCH
BWM ISOBAR Sydney AUSTRALIA BWM ISOBAR
Sydney
AUSTRALIA
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
IKEA-DOLLAR CATALOGUE
IKEA
IKEA
OGILVY TAIWAN Taipei City TAIWAN
Bronze
A04 Media / Entertainment
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA
Bronze
A05 Consumer Services / Business to Business
UFS' KILLER RECIPES
UNILEVER
UNILEVER FOOD SOLUTIONS (UFS)
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
CHINA
Short List
A06 Not-for-profit / Charity / Government
DAVID'S UNUSABLES
MOTOR NEURONE DISEASE ASSOCIATION
CHARITY
SPECIAL Auckland NEW ZEALAND SPECIAL
Auckland
NEW ZEALAND

Gold Spike

THE MELANOMA TYPEFACE
MELANOMA NEW ZEALAND
HEALTH AWARENESS
TBWA\NZ Auckland NEW ZEALAND
Short List
B01 Use of TV & Other Screens
GOLF AD BREAK CHAMPIONSHIP
VOLKSWAGEN
VOLKSWAGEN GOLF
DDB Sydney AUSTRALIA PHD
Sydney
AUSTRALIA
Silver
B02 Use of Audio Platforms
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA
Short List
B03 Use of Print / Outdoor
BARBIE: BE YOUR OWN STYLE ICON
MATTEL
BARBIE
UM Melbourne AUSTRALIA UM
Melbourne
AUSTRALIA
Short List
THE BILLBOARD REMAINS
NETFLIX
NETFLIX
LEO BURNETT Bangkok THAILAND WAVEMAKER THAILAND
Bangkok
THAILAND
Short List
B04 Use of Ambient Media: Small Scale
SCENTED STICKER TESTER
EVEANDBOY
PERFUME
WUNDERMAN THOMPSON Bangkok THAILAND
Short List
LIFE SHARING POWERBANK
ENERGY MONSTER
LIFE SHARING POWERBANK
TBWA\SHANGHAI Shanghai CHINA

Gold Spike

GOODIE BOX
EVERYBODY EATS
TAKEAWAY BOX
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
B05 Use of Ambient Media: Large Scale
THE UNCLOSABLE STORE
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA CHEP MEDIA
Sydney
AUSTRALIA
Short List
B06 Use of Events / Stunts
THE ALT BLACKS
STEINLAGER - LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND MEDIACOM NEW ZEALAND
Auckland
NEW ZEALAND
Short List
TIBE FOR LOVE
UBER EATS
UBER EATS
SPECIAL Sydney AUSTRALIA MEDIACOM
Sydney
AUSTRALIA
Short List
B07 Use of Digital Platforms
LAY'S CRISPY SUBTITLES
LAY'S-PEPSICO
LAY'S POTATO CHIPS
HAPPINESS SAIGON / AN FCB ALLIANCE Ho Chi Minh City VIETNAM
Bronze
DAVID'S UNUSABLES
MOTOR NEURONE DISEASE ASSOCIATION
CHARITY
SPECIAL Auckland NEW ZEALAND SPECIAL
Auckland
NEW ZEALAND
Short List
B08 Use of Mobile & Devices
THE COST OF BULLYING
SAMSUNG
SAMSUNG
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI
Beijing
CHINA
Short List
SAMSUNG - ITEST
SAMSUNG
SAMSUNG OS
TRIBAL AOTEAROA Auckland NEW ZEALAND STARCOM
Auckland
NEW ZEALAND
Bronze
B09 Use of Social Platforms
EMPOWER MOVES
UN WOMEN AUSTRALIA
GENDER EQUALITY
THE MONKEYS, PART OF ACCENTURE SONG Sydney AUSTRALIA UM
Sydney
AUSTRALIA
Short List
SOS ADS
BUDWEISER
BUDWEISER BEER
SAATCHI & SAATCHI PROPAGATE Mumbai INDIA STARCOM
Gurugram
INDIA
Short List
TIBE FOR LOVE
UBER EATS
UBER EATS
SPECIAL Sydney AUSTRALIA MEDIACOM
Sydney
AUSTRALIA
Bronze
B10 Use of Technology
MISSING PERSON REPORTERS
THE MIRROR FOUNDATION / KUNANA
THE MIRROR FOUNDATION / KUNANA
BBDO Bangkok THAILAND
Bronze
THE UNFILTERED HISTORY TOUR
VICE WORLD NEWS
VICE WORLD NEWS
DENTSU WEBCHUTNEY Bengaluru INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA
Short List
C02 Use of Real-Time Data
TIBE FOR LOVE
UBER EATS
UBER EATS
SPECIAL Sydney AUSTRALIA MEDIACOM
Sydney
AUSTRALIA

Gold Spike

AAMI REST TOWNS
AAMI
AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA
Melbourne
AUSTRALIA
Short List
C03 Data-Driven Targeting
THE INTERNET IS NOT THE INTERNET WHEN IT'S HUNGRY
MARS WRIGLEY
SNICKERS
THINKERBELL Melbourne AUSTRALIA MEDIACOM
Brisbane
AUSTRALIA
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
BRINGIN’ THE BATHURST - TAKEOVER
REPCO
BATHURST RACING SPONSORSHIP
THINKERBELL Melbourne AUSTRALIA INITIATIVE
Melbourne
AUSTRALIA
Short List
D02 Use of Branded Content created for Digital or Social
THE COST OF BULLYING
SAMSUNG
SAMSUNG
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI
Beijing
CHINA
Short List
PERFORMANCE ENHANCING MUSIC
SAMSUNG
SAMSUNG
CHE PROXIMITY Sydney AUSTRALIA
Short List
IKEA-DOLLAR CATALOGUE
IKEA
IKEA
OGILVY TAIWAN Taipei City TAIWAN
Short List
CENTER LANE
SK-II
SK-II
MEDIACOM Singapore SINGAPORE MEDIACOM
Singapore
SINGAPORE
Silver
VS SERIES
SK-II
SK-II
MEDIACOM Singapore SINGAPORE MEDIACOM
Singapore
SINGAPORE
Grand Prix
E01 Use of Integrated Media
VS SERIES
SK-II
SK-II
MEDIACOM Singapore SINGAPORE MEDIACOM
Singapore
SINGAPORE
Silver
F01 Media Insights & Strategy
DAVID'S UNUSABLES
MOTOR NEURONE DISEASE ASSOCIATION
CHARITY
SPECIAL Auckland NEW ZEALAND SPECIAL
Auckland
NEW ZEALAND
Silver
F03 Media Execution
PITVERTISING
UNILEVER
REXONA DEODERANT
CLEMENGER BBDO Sydney AUSTRALIA PHD
Sydney
AUSTRALIA
Bronze
G01 Local Brand
LIFE SHARING POWERBANK
ENERGY MONSTER
LIFE SHARING POWERBANK
TBWA\SHANGHAI Shanghai CHINA
Short List
G03 Single-market Campaign
THE HANDMAID'S TALE
SKY TV
NEON
DDB NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND
Auckland
NEW ZEALAND
Bronze
G04 Social Behaviour
THE BETTER HALF RECIPES
SWIGGY
SWIGGY INSTAMART
DENTSU WEBCHUTNEY Bengaluru INDIA DENTSU WEBCHUTNEY
Mumbai
INDIA
Silver
G05 Cultural Insight
VS SERIES
SK-II
SK-II
MEDIACOM Singapore SINGAPORE MEDIACOM
Singapore
SINGAPORE
Short List
G06 Breakthrough on a Budget
NO HOME ADDRESS
WHITELION
NO HOME ADDRESS
OGILVY AUSTRALIA Sydney AUSTRALIA

Gold Spike

G07 Corporate Purpose & Social Responsibility
THE COST OF BULLYING
SAMSUNG
SAMSUNG
CHEIL PENGTAI Beijing CHINA CHEIL PENGTAI
Beijing
CHINA
Silver
G08 Market Disruption
ONE HOUSE TO SAVE MANY
SUNCORP BRAND
ONE HOUSE
LEO BURNETT Sydney AUSTRALIA OMD
Sydney
AUSTRALIA
Bronze