Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
A01 Consumer Goods
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	STARCOM Auckland	NEW ZEALAND	Short List
PITVERTISING UNILEVER REXONA DEODERANT	CLEMENGER BBDO Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA	Short List
A02 Healthcare
DISEASE DILEMMAS GARVAN INSTITUTE OF MEDICAL RESEARCH GENOMICS RESEARCH	BWM ISOBAR Sydney	AUSTRALIA	BWM ISOBAR Sydney	AUSTRALIA	Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
IKEA-DOLLAR CATALOGUE IKEA IKEA	OGILVY TAIWAN Taipei City	TAIWAN			Bronze
A04 Media / Entertainment
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Bronze
A05 Consumer Services / Business to Business
UFS' KILLER RECIPES UNILEVER UNILEVER FOOD SOLUTIONS (UFS)	MINDSHARE CHINA Shanghai	CHINA	MINDSHARE CHINA Shanghai	CHINA	Short List
A06 Not-for-profit / Charity / Government
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	SPECIAL Auckland	NEW ZEALAND	Gold Spike
THE MELANOMA TYPEFACE MELANOMA NEW ZEALAND HEALTH AWARENESS	TBWA\NZ Auckland	NEW ZEALAND			Short List
B01 Use of TV & Other Screens
GOLF AD BREAK CHAMPIONSHIP VOLKSWAGEN VOLKSWAGEN GOLF	DDB Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA	Silver
B02 Use of Audio Platforms
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Short List
B03 Use of Print / Outdoor
BARBIE: BE YOUR OWN STYLE ICON MATTEL BARBIE	UM Melbourne	AUSTRALIA	UM Melbourne	AUSTRALIA	Short List
THE BILLBOARD REMAINS NETFLIX NETFLIX	LEO BURNETT Bangkok	THAILAND	WAVEMAKER THAILAND Bangkok	THAILAND	Short List
B04 Use of Ambient Media: Small Scale
SCENTED STICKER TESTER EVEANDBOY PERFUME	WUNDERMAN THOMPSON Bangkok	THAILAND			Short List
LIFE SHARING POWERBANK ENERGY MONSTER LIFE SHARING POWERBANK	TBWA\BOLT SHANGHAI Shanghai	CHINA			Gold Spike
GOODIE BOX EVERYBODY EATS TAKEAWAY BOX	DDB NEW ZEALAND Auckland	NEW ZEALAND			Bronze
B05 Use of Ambient Media: Large Scale
THE UNCLOSABLE STORE SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	CHEP MEDIA Sydney	AUSTRALIA	Short List
B06 Use of Events / Stunts
THE ALT BLACKS STEINLAGER - LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND	Short List
TIBE FOR LOVE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Short List
B07 Use of Digital Platforms
LAY'S CRISPY SUBTITLES LAY'S-PEPSICO LAY'S POTATO CHIPS	HAPPINESS SAIGON, AN FCB ALLIANCE Ho Chi Minh City	VIETNAM			Bronze
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	SPECIAL Auckland	NEW ZEALAND	Short List
B08 Use of Mobile & Devices
THE COST OF BULLYING SAMSUNG SAMSUNG	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Short List
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	STARCOM Auckland	NEW ZEALAND	Bronze
B09 Use of Social Platforms
EMPOWER MOVES UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	UM Sydney	AUSTRALIA	Short List
SOS ADS BUDWEISER BUDWEISER BEER	SAATCHI & SAATCHI PROPAGATE Mumbai	INDIA	STARCOM Gurugram	INDIA	Short List
TIBE FOR LOVE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Bronze
B10 Use of Technology
MISSING PERSON REPORTERS THE MIRROR FOUNDATION / KUNANA THE MIRROR FOUNDATION / KUNANA	BBDO BANGKOK Bangkok	THAILAND			Bronze
THE UNFILTERED HISTORY TOUR VICE WORLD NEWS VICE WORLD NEWS	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Short List
C02 Use of Real-Time Data
TIBE FOR LOVE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	MEDIACOM Sydney	AUSTRALIA	Gold Spike
AAMI REST TOWNS AAMI AAMI INSURANCE	OGILVY AUSTRALIA Melbourne	AUSTRALIA	OGILVY AUSTRALIA Melbourne	AUSTRALIA	Short List
C03 Data-Driven Targeting
THE INTERNET IS NOT THE INTERNET WHEN IT'S HUNGRY MARS WRIGLEY SNICKERS	THINKERBELL Melbourne	AUSTRALIA	MEDIACOM Brisbane	AUSTRALIA	Short List
D01 Use of Brand or Product Integration into a Programme or Platform
BRINGIN’ THE BATHURST - TAKEOVER REPCO BATHURST RACING SPONSORSHIP	THINKERBELL Melbourne	AUSTRALIA	INITIATIVE Melbourne	AUSTRALIA	Short List
D02 Use of Branded Content created for Digital or Social
THE COST OF BULLYING SAMSUNG SAMSUNG	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Short List
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA			Short List
IKEA-DOLLAR CATALOGUE IKEA IKEA	OGILVY TAIWAN Taipei City	TAIWAN			Short List
CENTER LANE SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Silver
VS SERIES SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Grand Prix
E01 Use of Integrated Media
VS SERIES SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Silver
F01 Media Insights & Strategy
DAVID'S UNUSABLES MOTOR NEURONE DISEASE ASSOCIATION CHARITY	SPECIAL Auckland	NEW ZEALAND	SPECIAL Auckland	NEW ZEALAND	Silver
F03 Media Execution
PITVERTISING UNILEVER REXONA DEODERANT	CLEMENGER BBDO Sydney	AUSTRALIA	PHD Sydney	AUSTRALIA	Bronze
G01 Local Brand
LIFE SHARING POWERBANK ENERGY MONSTER LIFE SHARING POWERBANK	TBWA\BOLT SHANGHAI Shanghai	CHINA			Short List
G03 Single-market Campaign
THE HANDMAID'S TALE SKY TV NEON	DDB NEW ZEALAND Auckland	NEW ZEALAND	OMD NEW ZEALAND Auckland	NEW ZEALAND	Bronze
G04 Social Behaviour
THE BETTER HALF RECIPES SWIGGY SWIGGY INSTAMART	DENTSU WEBCHUTNEY Bengaluru	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Silver
G05 Cultural Insight
VS SERIES SK-II SK-II	MEDIACOM Singapore	SINGAPORE	MEDIACOM Singapore	SINGAPORE	Short List
G06 Breakthrough on a Budget
NO HOME ADDRESS WHITELION NO HOME ADDRESS	OGILVY AUSTRALIA Sydney	AUSTRALIA			Gold Spike
G07 Corporate Purpose & Social Responsibility
THE COST OF BULLYING SAMSUNG SAMSUNG	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing	CHINA	Silver
G08 Market Disruption
ONE HOUSE TO SAVE MANY SUNCORP BRAND ONE HOUSE	LEO BURNETT Sydney	AUSTRALIA	OMD Sydney	AUSTRALIA	Bronze