Cultural / Context information for the jury

POCARI SWEAT is an Ion supply drink that contains a balance of water and ions that is close to that of body fluid, enabling smooth replenishment of lost moisture and ions from activities. In Thailand, the perception of POCARI SWEAT was limited as a sports drink for sports people. However, there is a hidden truth that people lose water from their body through daily activities, not just from a workout. To expand the target and drinking occasion, the challenge was to unfold the hidden truth that we are losing water every moment and POCARI SWEAT is there to restore the water balance.

Tell the jury about the illustration.

Because pores exist all over our body, we go with a hand painting technique to create a millimeter-scaled illustration. We draw the details of each drop of sweat that form a shape of a human body showing no skin to emphasize the message that every drop of sweat is replaced by the product that we incorporate into the work. Our team have studied the realistic aspect of sweat from a macro image of sweat to render the most realistic image, shape, light and shadow, size or even movement of sweat from different angles. Even the water in the bottle is an illustration which has a different texture.