GREENPEACE “DEFORESTATION MEAT”

Short List
TitleGREENPEACE “DEFORESTATION MEAT”
BrandGREENPEACE EAST ASIA
Product / ServiceGREENPEACE EAST ASIA
CategoryC03. Print & Publishing
EntrantDENTSU MCGARRYBOWEN Hong Kong, HONG KONG
Idea Creation DENTSU MCGARRYBOWEN Hong Kong, HONG KONG
Media Placement CARAT Hong Kong, HONG KONG
Production ILLUSION CGI STUDIO Bangkok, THAILAND

Credits

Name Company Position
Jeffry Gamble dentsuMCGARRYBOWEN Creative Director / Copywriter
Keith Liu dentsuMCGARRYBOWEN Creative Director / Copywriter
Toby Hong dentsuMCGARRYBOWEN Creative Director / Art Director
Ronald Yiu dentsuMCGARRYBOWEN Copywriter
Him Chan dentsuMCGARRYBOWEN Art Director
Kaye Wan dentsuMCGARRYBOWEN Art Director
Christy Leung dentsuMCGARRYBOWEN Agency Producer
Simone Tam dentsuMCGARRYBOWEN Account Management
Michael Chan dentsuMCGARRYBOWEN Account Management
- - Illusion CGI Studio Illustrator
- - Illusion CGI Studio Photographer
- - Illusion CGI Studio Production House

Cultural / Context information for the jury

There were a total of 222,798 wildfires across Brazil in 2020. Mostly set by people illegally clearing Amazon forests to raise cattle. To support the #ActForAmazon from Greenpeace and raise awareness towards the topic, we created this visual with a simple and direct idea.