Cultural / Context information for the jury

We are constantly bombarded by altered images from media, brands, celebrities, and influencers that set unrealistic expectations about our bodies. It has been linked to mental health issues, eating disorders and body dysmorphia, setting unrealistic body ideals that are impossible to achieve. The problem has been around for a long time, but grown exponentially with Social Media, filters and re-touching apps like Face-tune. Based on the latest research, the brief was to help combat unethical re-touching and unrealistic imagery that are bombarding people. This meant finding a way to identify, celebrate and encourage unfiltered and un-retouched imagery. It needed to be easy to use, available to everyone, easy to understand and live in the channels driving this problem.

Tell the jury about the typography.

Ⓑodyright - The world's first copyright for the human body To empower people to take back control of their imagery on and offline. We created a symbol that gives people a way to protect their own body image, while communicating to the audience that the body in the image is real and has not been retouched or filtered in any way. The Ⓑ riffs off the universally understood Ⓒ symbol. It is inspired by UnicodeU+24B7 which is accessible and free to everyone. It cannot be copyrighted by any company or person. A symbol, with a complete design framework, that inspired products, and gave birth to a movement that exist to to end unethical retouching and misrepresentation of human bodies. Ⓑodyright – No body is wrong