Title | PAINTING WITH LIGHT |
Brand | JAGUAR LAND ROVER NEW ZEALAND |
Product / Service | JAGUAR |
Category | D01. Brand & Communications Design |
Entrant | CHEMISTRY INTERACTION Auckland, NEW ZEALAND |
Idea Creation | CHEMISTRY INTERACTION Auckland, NEW ZEALAND |
Production | FISH&CLIPS Auckland, NEW ZEALAND |
Post Production | FISH&CLIPS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Patrick Murphy | Chemistry | Art Director |
Susan Young | Chemistry | Copywriter |
Jeff Wood | Fish & Clips | Director |
Otis Frizzell is an artistic innovator, style leader, artist, hip-hop performer, tattooist and graphic designer. Over the years he has produced a playful and challenging stream of works, repeatedly setting the benchmark in in his chosen media. Otis is also a full time artist, print-maker and illustrator. Greg Murphy is a Kiwi racing legend and four-time winner of the Bathurst 1000. His 2003 Bathurst qualifying lap time was the fastest ever recorded at the Mount Panorama Circuit. Known as “The Lap of the Gods”, it is regarded as one of the finest moments in Bathurst folklore. Today, Murph races around in an F-PACE SVR to prominent motorsport media commentating gigs. Jeff Wood is a multi award-winning director and photographer whose work has taken him from New Zealand to the UK and almost every place in between, crafting beautiful narratives and experiences across a wide range of disciplines.
This one-of-a-kind photograph was the result of a collaboration between Otis Frizzell, Greg Murphy and photographer – a bold experiment in light and motion. To create the image, Otis first sketched out a 120m x 60m metre art piece on the ground and invited Greg to race along the lines in an I-PACE at night. Additional light sources were attached to the car, then the photographer went 20m up on a crane for four hours to capture a long-exposure photograph using a Canon 11mm lens. The result was a world first – a piece of art ‘painted’ by the headlights and taillights of a Jaguar in motion, using no digital trickery or after-effects. In essence, the Jaguar became the paintbrush, and the concrete the canvas.