Title | BOOK OF LIMBO |
Brand | BELONG |
Product / Service | BELONG MOBILE AND INTERNET |
Category | E03. Print & Publishing |
Entrant | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation 2 | COLLIDER Sydney, AUSTRALIA |
Media Placement | HOWATSON + COMPANY Sydney, AUSTRALIA |
Media Placement 2 | OMD Sydney, AUSTRALIA |
PR | HOWATSON + COMPANY Sydney, AUSTRALIA |
PR 2 | CLEMENGER PR Melbourne, AUSTRALIA |
Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Production 2 | COLLIDER Sydney, AUSTRALIA |
Post Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Post Production 2 | COLLIDER Sydney, AUSTRALIA |
Additional Company | SALTWATER DREAMTIME Surry Hills, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Chimes | Howatson+Company | Executive Creative Director |
Leslie Sharpe | Howatson+Company | Creative Director |
Elaine Li | Howatson+Company | Senior Art Director |
Jared Wicker | Howatson+Company | Senior Copywriter |
Andrew van der Westhuyzen | Collider Studio | Founder, Creative Director |
Kåre Martens | Collider Studio | Creative Director / Strategy |
Hugh Carrick-Allan | Collider Studio | CGI Artist |
Chris Howatson | Howatson+Company | Chief Executive Officer |
Zac Bennett-Brook | Saltwater Dreamtime | Artist and owner |
Bruce Cameron | Individual | Director of Production |
Hugh Carrick-Allan | Collider | CGI Artist |
Hoss Ghonouie | Collider | Head of Studio Production |
Garry Gorman | Peachyprint | Sales Director |
Sun Lee | Howatson+Company | Group Business Director |
Angela Lethbridge | Howatson+Company | Business Director |
Georgia Price | Howatson+Company | Senior PR Manager |
Josh Bailey | Belong | Marketing – Trading & Propositions |
Loretta Bell | Belong | Product Owner – Trading & Propositions |
Leanne Boyd | Belong | Brand + Creative Lead |
Nathan Cole | Belong | Marketing Chapter Lead |
Aaliah Eggins-Bryson | Belong | Head of Product |
Jana Kotatko | Belong | CEO |
Adelaide L’Estrange | Belong | Senior Marketing Specialist |
Kelly Schulz | Belong | Head of Brand, Comms & Culture |
Clare Taylor | Belong | Brand Specialist |
Holly Alexander | Howatson+Company | Head of Production |
Belong is a “telco” in Australia, offering mobile and internet plans for a better value than their larger competitors. Our brand platform is ‘It Feels Good to Belong’ - a joyful celebration of fun, whimsy and internet- fueled wonder. An “Internet wormhole” is a common term in Australia and beyond used to describe an immersive online adventure through unexpected facts, memes, stories and more.
Getting a new phone is exciting. Until you have to set it up. Suddenly, you’re disconnected for who-knows-how-long, while your new phone transfers all your data over. Launched just before the iPhone 13, the Book of Limbo is an offline online wormhole, designed to keep you entertained while stranded between phones. It channels the wonder of the internet into 120 pages of original art – 3D, illustration, photography and GAN. Just like a real internet wormhole, each page links to the next. From vampire squids to vampire puns. From queen conspiracies to the queen’s hat collection. Reverse centaurs. Goat memes. Even the entirety of Alice in Wonderland. We brought the experience of the internet to life in a new way. And on the last page is an $80 SIM card, to help you explore actual internet wormholes. All materials are sustainably, locally sourced and the production was carbon offset.