Title | BOOK OF LIMBO |
Brand | BELONG |
Product / Service | BELONG MOBILE AND INTERNET |
Category | B03. Print & Publishing |
Entrant | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation 2 | COLLIDER Sydney, AUSTRALIA |
Media Placement | HOWATSON + COMPANY Sydney, AUSTRALIA |
Media Placement 2 | OMD Sydney, AUSTRALIA |
PR | HOWATSON + COMPANY Sydney, AUSTRALIA |
PR 2 | CLEMENGER PR Melbourne, AUSTRALIA |
Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Production 2 | COLLIDER Sydney, AUSTRALIA |
Post Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Post Production 2 | COLLIDER Sydney, AUSTRALIA |
Additional Company | SALTWATER DREAMTIME Surry Hills, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Chimes | Howatson+Company | Executive Creative Director |
Leslie Sharpe | Howatson+Company | Creative Director |
Elaine Li | Howatson+Company | Senior Art Director |
Jared Wicker | Howatson+Company | Senior Copywriter |
Andrew van der Westhuyzen | Collider Studio | Founder, Creative Director |
Kåre Martens | Collider Studio | Creative Director / Strategy |
Hugh Carrick-Allan | Collider Studio | CGI Artist |
Josh Bailey | Belong | Marketing – Trading & Propositions |
Loretta Bell | Belong | Product Owner – Trading & Propositions |
Zac Bennett-Brook | Saltwater Dreamtime | Artist and owner |
Leanne Boyd | Belong | Brand + Creative Lead |
Bruce Cameron | Individual | Director of Production |
Hugh Carrick-Allan | Collider | CGI Artist |
Nathan Cole | Belong | Marketing Chapter Lead |
Aaliah Eggins-Bryson | Belong | Head of Product |
Hoss Ghonouie | Collider | Head of Studio Production |
Garry Gorman | Peachyprint | Sales Director |
Chris Howatson | Howatson+Company | CEO Chief Executive Officer |
Jana Kotatko | Belong | CEO |
Adelaide L’Estrange | Belong | Senior Marketing Specialist |
Sun Lee | Howatson+Company | Group Business Director |
Angela Lethbridge | Howatson+Company | Business Director |
Georgia Price | Howatson+Company | Senior PR Manager |
Kelly Schulz | Belong | Head of Brand, Comms & Culture |
Clare Taylor | Belong | Brand Specialist |
Holly Alexander | Howatson+Company | Head of Production |
Belong is a “telco” in Australia, offering mobile and internet plans for a better value than their larger competitors. Our brand platform is ‘It Feels Good to Belong’ - a joyful celebration of fun, whimsy and internet- fueled wonder. An “Internet wormhole” is a common term in Australia and beyond used to describe an immersive online adventure through unexpected facts, memes, stories and more.
Getting a new phone is exciting. Until you have to set it up. Suddenly, you’re disconnected for who-knows-how-long, while your new phone transfers all your data over. Launched just before the iPhone 13, the Book of Limbo is an offline online wormhole, designed to keep you entertained while stranded between phones. It channels the wonder of the internet into 120 pages of original art –3D, illustration, photography and GAN. The book mimics the internet wormholes we all find ourselves falling down that turn in unexpected ways –from the mesmerizing cover to the constantly shifting art styles and textures throughout. Each page even links to the next, spanning whale poop facts, royal conspiracies, and the entirety of Alice in Wonderland. Ending with a free $80 SIM card, to help you explore actual internet wormholes when your phone’s ready. All sustainable materials are locally sourced, and the production’s carbon output is offset.