Title | OYO CAMPUS |
Brand | OYO CAMPUS |
Product / Service | OYO CAMPUS |
Category | B01. Brand & Communications Design |
Entrant | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Idea Creation | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Production | OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Mayur Hola | OYO Hotels & Homes Pvt. Ltd. | Creative conceptualisation & supervision |
Prateek Suri | OYO Hotels & Homes Pvt. Ltd. | Creative supervision |
Sanghamitra Chakraborty | OYO Hotels & Homes Pvt. Ltd. | Implementation & supervision |
Rajat Agarwal | OYO Hotels & Homes Pvt. Ltd | Design conceptualization and supervision |
Nishant Jayaswal | OYO Hotels & Homes Pvt. Ltd | Strategy planning |
Tanushree Majumder | OYO Hotels & Homes Pvt. Ltd. | Design support |
Naman Kumar | OYO Hotels & Homes Pvt. Ltd. | Design support |
Satabhisa Bhaumik | OYO Hotels & Homes Pvt. Ltd. | Copy support |
Many (read most) communities in India, think of studies as religion. The revered goddess Saraswati is the goddess of learning. And going to school is a family event. For kids, geometry boxes are a prized possession; they’re always on the lookout for the best stationery and instruments. Even taking out time to customize the boxes with magnets, colours, stickers, even sticking photos of gods and goddesses on the back of the cover for luck. The geometry box and its contents are the umbilical cord to our wonder years. So as kids moved to campus life, OYO wanted to create an experience which brought a bit of familiarity in this new away-from-home life. Inspired by the obsession with the geometry box, we used it’s nuances to shape the new life of students at various campus accommodations.
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The brand and identity was created with the unique base of using sharp geometrical shapes and the use of primary colors. The typography and key elements in the identity was made with keeping in mind the principles of geometry, each letter has the perfect angles (obtuse/ right angle / acute angle and more), specific forms like scalene triangle/ equilateral triangle / quadrilateral / Vertex and radius were carefully studied and converted into typography and each element of used to communicate the each proposition for Campus.