| Title | GUITAR |
| Brand | ABSOLUTE SOUND |
| Product / Service | TEAC |
| Category | C02. Outdoor |
| Entrant | OGILVY Hong Kong, HONG KONG |
| Idea Creation | OGILVY Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer |
| Matthew Nisbet | Ogilvy Hong Kong | Executive Creative Director |
| John Koay | Ogilvy Hong Kong | Executive Creative Director |
| Michele Salati | Ogilvy Hong Kong | Creative Director / Head of Art |
| Soenar Santoso | Ogilvy Hong Kong | Senior Art Director |
| Bo Deng | Ogilvy Hong Kong | Junior Copywriter |
| Alvin Chin | Ogilvy Singapore | Executive Producer |
| Dragos Coman | Carioca Studio | Illustrator |
| Antony Hung | Ogilvy Hong Kong | Group Account Director |
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We created images that dramatised how detailed the TEAC listening experience is - 3 entrances to ears featuring tiny musicians performing with a different instrument. Each ear was designed to resemble a cavern, with the musician stood before the ear canal, demonstrating how each tiny nuance in the music is enjoyed by the listener. Each of our visuals were rendered in 3D and we took great care to design each cavern with detailed features such as hairs, lumps and textures to bringing the duality of the images to life.