| Title | GREENPEACE “DEFORESTATION MEAT” |
| Brand | GREENPEACE EAST ASIA |
| Product / Service | GREENPEACE EAST ASIA |
| Category | C03. Print & Publishing |
| Entrant | DENTSU MCGARRYBOWEN Hong Kong, HONG KONG |
| Idea Creation | DENTSU MCGARRYBOWEN Hong Kong, HONG KONG |
| Media Placement | CARAT Hong Kong, HONG KONG |
| Production | ILLUSION CGI STUDIO Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Jeffry Gamble | dentsuMCGARRYBOWEN | Creative Director / Copywriter |
| Keith Liu | dentsuMCGARRYBOWEN | Creative Director / Copywriter |
| Toby Hong | dentsuMCGARRYBOWEN | Creative Director / Art Director |
| Ronald Yiu | dentsuMCGARRYBOWEN | Copywriter |
| Him Chan | dentsuMCGARRYBOWEN | Art Director |
| Kaye Wan | dentsuMCGARRYBOWEN | Art Director |
| Christy Leung | dentsuMCGARRYBOWEN | Agency Producer |
| Simone Tam | dentsuMCGARRYBOWEN | Account Management |
| Michael Chan | dentsuMCGARRYBOWEN | Account Management |
| - - | Illusion CGI Studio | Illustrator |
| - - | Illusion CGI Studio | Photographer |
| - - | Illusion CGI Studio | Production House |
There were a total of 222,798 wildfires across Brazil in 2020. Mostly set by people illegally clearing Amazon forests to raise cattle. To support the #ActForAmazon from Greenpeace and raise awareness towards the topic, we created this visual with a simple and direct idea.