Spikes Asia 2023

Title Brand Product / Service	Medium	Entrant Company	Location	Award
C03 Insurance
STRESSWAVES CIGNA CIGNA STRESSWAVES	Use of Technology	McCANN Singapore	SINGAPORE
PRUDENTIAL WE DO BRAND CAMPAIGN PRUDENTIAL CORPORATION ASIA PRUDENTIAL (BRAND)	Branded Content & Entertainment: Digital & Social	R/GA Singapore	SINGAPORE
D01 Animal Health
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.- NTT DOCOMO MOBILE GYU-ON-KEI	Mobile	DENTSU INC. Tokyo	JAPAN
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.- NTT DOCOMO MOBILE GYU-ON-KEI	Use of Technology	DENTSU INC. Tokyo	JAPAN	Short List
FRONT LINE CAT FRONT LINE BOEHRINGER INGELHEIM	Film Craft: Direction	McCANN Tokyo	JAPAN
FRONT LINE CAT FRONT LINE BOEHRINGER INGELHEIM	Film Craft: Use of Music / Sound Design	McCANN Tokyo	JAPAN
DOG YOUTH ORGANISATION IN DEFENCE OF ANIMALS PET ABANDONMENT AWARENESS FROM YOUTH ORGANISATION IN DEFENCE OF ANIMALS	Industry Craft: Copywriting	McCANN INDIA Mumbai	INDIA
CAT YOUTH ORGANISATION IN DEFENCE OF ANIMALS PET ABANDONMENT AWARENESS FROM YOUTH ORGANISATION IN DEFENCE OF ANIMALS	Industry Craft: Copywriting	McCANN INDIA Mumbai	INDIA
E01 Direct to Patient
THE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER BODY POSITIVE/POSITIVE WOMEN SPERM POSITIVE: THE WORLD'S FIRST HIV-POSITIVE SPERM BANK	Print & Publishing: Collateral	TRIBAL AOTEAROA Auckland	NEW ZEALAND
MEMORABLES NIGHTINGALES MEDICAL TRUST MEMORABLES	Brand Experience & Activation	McCANN INDIA Mumbai	INDIA	Short List
E02 Direct to Healthcare Professional
THE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER BODY POSITIVE/POSITIVE WOMEN SPERM POSITIVE: THE WORLD'S FIRST HIV-POSITIVE SPERM BANK	Print & Publishing: Collateral	TRIBAL AOTEAROA Auckland	NEW ZEALAND	Short List
HAPPY DOCTOR'S DAY, REALLY? - MANIPAL HOSPITALS MANIPAL HOSPITALS MANIPAL HOSPITALS	Print & Publishing: Standard	Social Hardware Bengaluru	INDIA
HAPPY DOCTOR'S DAY, REALLY? - MANIPAL HOSPITALS MANIPAL HOSPITALS MANIPAL HOSPITALS	Integrated Campaign	Social Hardware Bengaluru	INDIA
E03 Disease Awareness & Understanding
MEET THE SURVIVORS NA POLIO ERADICATION	Direct	OGILVY PAKISTAN Islamabad	PAKISTAN
R.E.D CAMPAIGN VIATRIS KOREA LYRICA, NEURONTIN	PR	EDELMAN Korea	SOUTH KOREA
MEET THE SURVIVORS NA POLIO ERADICATION	PR	OGILVY PAKISTAN Islamabad	PAKISTAN
TOMORROW PSORIASIS UCB PSORIASIS AWARENESS WEBSITE	Digital	INFRONT CO., LTD Tokyo	JAPAN
DEPRESSION CAN BE EVERYWHERE PFIZER PRISTIQ	Industry Craft: Art Direction	WEBER SHANDWICK Hong Kong	CHINA
SEE WHAT LIES BENEATH NOVARTIS PIQRAY / PIK3CA GENETIC MUTATION	Industry Craft: Art Direction	CURRENT GLOBAL Hong Kong	CHINA	Bronze
REASSESS YOUR MS NOVARTIS REASSESS YOUR MS	Branded Content & Entertainment: Digital & Social	NOVARTIS Sydney	AUSTRALIA
ACCESS TO HEALTHCARE TAKEDA PHARMACEUTICALS THE BLUEPRINT FOR INNOVATIVE HEALTHCARE ACCESS	Branded Content & Entertainment: Film, TV and Online Film Content	THE PRECINCT Sydney	AUSTRALIA
THE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER BODY POSITIVE/POSITIVE WOMEN SPERM POSITIVE: THE WORLD'S FIRST HIV-POSITIVE SPERM BANK	Print & Publishing: Collateral	TRIBAL AOTEAROA Auckland	NEW ZEALAND	Short List
E04 Healthcare Professional Engagement
THE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER BODY POSITIVE/POSITIVE WOMEN SPERM POSITIVE: THE WORLD'S FIRST HIV-POSITIVE SPERM BANK	Print & Publishing: Collateral	TRIBAL AOTEAROA Auckland	NEW ZEALAND
E05 Patient Engagement
6 MINUTES TOGETHER JANSSEN PHARMA JANSSEN PHARMACEUTICAL	Radio & Audio	McCANN HEALTH Tokyo	JAPAN
6 MINUTES TOGETHER JANSSEN PHARMA JANSSEN PHARMACEUTICAL	Direct	McCANN HEALTH Tokyo	JAPAN
MEMORABLES NIGHTINGALES MEDICAL TRUST MEMORABLES	Direct	McCANN INDIA Mumbai	INDIA
6 MINUTES TOGETHER JANSSEN PHARMA JANSSEN PHARMACEUTICAL	Digital	McCANN HEALTH Tokyo	JAPAN
6 MINUTES TOGETHER JANSSEN PHARMA JANSSEN PHARMACEUTICAL	Brand Experience & Activation	McCANN HEALTH Tokyo	JAPAN
MEMORABLES NIGHTINGALES MEDICAL TRUST MEMORABLES	Brand Experience & Activation	McCANN INDIA Mumbai	INDIA
MEMORABLES NIGHTINGALES MEDICAL TRUST MEMORABLES	Product Innovation	McCANN INDIA Mumbai	INDIA

C03 Insurance
STRESSWAVES
CIGNA / CIGNA STRESSWAVES

Use of Technology

McCANN Singapore

SINGAPORE
PRUDENTIAL WE DO BRAND CAMPAIGN
PRUDENTIAL CORPORATION ASIA / PRUDENTIAL (BRAND)

Branded Content & Entertainment: Digital & Social

R/GA Singapore

SINGAPORE

D01 Animal Health
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.-
NTT DOCOMO / MOBILE GYU-ON-KEI

Mobile

DENTSU INC. Tokyo

JAPAN
TALK WITH COW BUM - A DAIRY FARMER'S BEST FRIEND.-
NTT DOCOMO / MOBILE GYU-ON-KEI

Use of Technology

DENTSU INC. Tokyo

JAPAN

Short List
FRONT LINE CAT
FRONT LINE / BOEHRINGER INGELHEIM

Film Craft: Direction

McCANN Tokyo

JAPAN
FRONT LINE CAT
FRONT LINE / BOEHRINGER INGELHEIM

Film Craft: Use of Music / Sound Design

McCANN Tokyo

JAPAN
DOG
YOUTH ORGANISATION IN DEFENCE OF ANIMALS / PET ABANDONMENT AWARENESS FROM YOUTH ORGANISATION IN DEFENCE OF ANIMALS

Industry Craft: Copywriting

McCANN INDIA Mumbai

INDIA
CAT
YOUTH ORGANISATION IN DEFENCE OF ANIMALS / PET ABANDONMENT AWARENESS FROM YOUTH ORGANISATION IN DEFENCE OF ANIMALS

Industry Craft: Copywriting

McCANN INDIA Mumbai

INDIA

E04 Healthcare Professional Engagement
THE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER
BODY POSITIVE/POSITIVE WOMEN / SPERM POSITIVE: THE WORLD'S FIRST HIV-POSITIVE SPERM BANK

Print & Publishing: Collateral

TRIBAL AOTEAROA Auckland

NEW ZEALAND