| Title | HAPPY DOCTOR'S DAY, REALLY? - MANIPAL HOSPITALS |
| Brand | MANIPAL HOSPITALS |
| Product / Service | MANIPAL HOSPITALS |
| Category | E02. Direct to Healthcare Professional |
| Entrant | Social Hardware Bengaluru, INDIA |
| Idea Creation | Social Hardware Bengaluru, INDIA |
| Name | Company | Position |
|---|---|---|
| Gaurav Arora | Social Panga | Creative Lead |
| Palak Kaur Anand | Social Panga | Copy Lead & Scriptwriter |
| Rishika Kashyap | Social Panga | Associate Graphic Designer |
| Ashik Nazeer | Social Panga | Senior Art Director |
| Pankhuri Sinha | Social Panga | Group Account Manager |
| Yash Kankaria | Social Panga | Account Manager |
| Nikita Nayar | Social Panga | Copywriter |
| Deeptha Sreedhar | Social Panga | Copy Lead |
| Lebonah Ambath | Social Panga | Senior Account Manager |
| Madhur Gopal | Manipal Hospitals | Assistant Vice President & Head, Marketing |
| Kiran Ramakrishnan | Manipal Hospitals | Associate Manager, Digital Marketing |
| Mohd Fakhrul I Khan | Manipal Hospitals | Digital Marketing Head |
| Apoorva Chauhan | Manipal Hospitals | Regional Marketing Head |
There are no restrictions or regulations on general medical awareness campaigns, so long as they do not involve any reference or promotion of a particular medication for curing a disease or disorder.
The campaign targeted: - Healthcare professionals - Patients - Family members of patients With the rising violence against doctors during the COVID pandemic, it was imperative to remind people of the work being done by doctors, and raise awareness against this violence through simple consumable content for the Target Group.