Write a short summary of what happens in the film

The aim was to raise awareness and educate pet owners who are not yet using flea and tick treatment on their pets. Based on insight that pet owners always want their pets close, the camera slowly zooms in on the pets from the POV of the loving owner. When the camera gets up close to the pets’ fur, we draw attention with the copy, “Oh no, not our baby too!” Followed by the line, “They might have fleas and ticks. Even staying inside,” which is intended to raise awareness and have the pet owners see the problem as their own. The music is taken from Dvorak's "From the New World,” but sung by a children’s chorus in Japanese onomatopoeia of a barking dog and meowing cat respectively to make it feel more accessible and sticky. By making an easily likeable video, our intent was to lower the product’s entry barrier.  

Tell the jury about the creation of the original music, choice of music track or about the elements of sound design.

Dvorak's "From the New World”is a very familiar piece to the Japanese audience, as it is often used, mostly in TV shows, to draw attention to a particular scene. In our ad, we had the piece sung by a children’s chorus in Japanese onomatopoeia of a barking dog and meowing cat respectively to draw attention with a fresh and engaging interpretation that was both accessible and sticky. By making an easily likeable video, our intent was to lower the product’s entry barrier.