| Title | READLAXATION |
| Brand | BOOKSHELF PH |
| Product / Service | BOOKSHELF PH |
| Category | B01. Brand-led Education & Awareness |
| Entrant | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
| Idea Creation | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Merlee Jayme | dentsu APAC | Chief Creative Officer |
| Gary Amante | Dentsu Jayme Syfu | Executive Creative Director |
| Nikki Golez | Dentsu Jayme Syfu | Creative Director |
| Nikko Borromeo | Dentsu One Manila | Copywriter |
| Yuko Mitsuhashi | Dentsu Jayme Syfu | Art Director |
| Trisha Tobias | Dentsu Jayme Syfu | Art Director |
| Ronald Barreiro | Dentsu Jayme Syfu | Chief Executive Officer, Dentsu Philippines Creative Service Line |
| Edg Samson | Dentsu Jayme Syfu | Executive Client Director |
| Elyse Bella | Dentsu Jayme Syfu | Executive Client Director |
| Agatha Barretto | Dentsu Jayme Syfu | Account Director |
| Sheila Villanueva | Dentsu Jayme Syfu | Print Production Coordinator: |
| Mika Reyes | Dentsu Jayme Syfu | Intern Accounts |
| Jamie Bauza | N/A | Production Designer |
| Jason Quibilan | N/A | Photographer |
| Joie Reyes | Dentsu Jayme Syfu | Art Director |
| MILLS AOANAN | N/A | Retoucher |
| EDWIN REJANO | N/A | Retoucher |
| RYAN JAMES ABRIGO | N/A | Retoucher |
Waiting in non-moving lines indoors now makes people stressed and anxious. A study by the University of Sussex found that reading for six minutes a day can decrease anxiety and stress. And in these hard times, we could use some relaxation. So BookshelfPH, an online bookstore, created Readlaxation charts -- 6-minute reads for mental wellness. We got 6-minute excerpts from classic books, and laid them out in chart form to mirror the real-time relaxing effects of reading. We turned these charts into big posters and put them in places where stress and anxiety occur the most – non-moving government service lines and vaccination centers. While stuck in line for hours, people could read them and feel relaxed.