Tell the jury about the art direction.

We partnered with artist Pam Kleemann-Passi to create a world-first fabric made from men's moustache hair. Kleemann-Passi's late husband had passed away from prostate cancer, and her work explores the nexus between art, medical science and loss, expressed through hair-art. Kleemann-Passi constructed the 'mo-terial' using moustache clippings sourced by Sustainable Salons, and hundreds of individual 'mo-nations' from men across Australia. The hair was pressed onto black POLITIX cotton, held in place with fine black tulle and stitched in a window-pane pattern, synonymous with the POLITIX brand. The result was a tailored two-piece, designed by POLITIX, which bore an uncanny resemblance to their best-selling product. The suit was finished with moustache-hair/resin buttons and a felted Movember-logo moustache-hair pin. Inside, the lining was printed with stories and conversation-starters from people whose lives had been touched by men's mental health and suicide, prostate cancer and testicular cancer—making it truly 'Worn to be Heard.'