Title | ANTI-VIRUS MOBILITY - PANASONIC NANEOX ON GRAB - |
Brand | PANASONIC |
Product / Service | NANOEX |
Category | A03. OTC Products / Devices |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | GRAB, SINGAPORE |
PR | VECTOR GROUP Tokyo, JAPAN |
Production | TRIBUS Osaka, JAPAN |
Post Production | 21INCORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshitaka Kitagawa | Hakuhodo Inc. | Creative Director |
Shoichi Fukui | Hakuhodo DY holdings | Project Manager |
Kota Yamakawa | Hakuhodo Inc. | Art Director |
Sotaro Akira | Hakuhodo Inc. | Copywriter |
Takeshi Ito | Hakuhodo Inc. | Copywriter |
Yuki Kusuda | Hakuhodo Inc. | Strategic Director |
Tatsuya Ishidaka | Hakuhodo Inc. | Strategic Director |
Takaho Nakanishi | Hakuhodo Inc. | PR Director |
Ichiro Senba | Hakuhodo Product's Inc. | PR Director |
Anna Ikoma | Hakuhodo Product's Inc. | PR Director |
Masato Aoki | Hakuhodo DY holdings | Executive Sponsor |
Miho Kaneko | Vector | PR Director |
Kumi Kobayashi | Vector | PR Director |
Yuta Yoshioka | Vector | PR Director |
Tomoka Yamada | Vector | PR Director |
Adeline Lau | Vector | PR Director |
Ikuto Oshima | 21 Inc | Producer |
Kazuki Shiraishi | 21 Inc | Production Manager |
Takahiro Maruo | TRIBUS | Photographer |
Hashmi Rafsanjani | GRAB | Project Manager |
Hui Shi Tjan | GRAB | Project Marketing Manager |
Jaydee Lok | GRAB | Project Marketing Manager |
Sophia Foo | GRAB | Campaign Manager |
Ruyee Cheong | GRAB | Campaign Manager |
Mai Truong | GRAB | Campaign Manager |
Linggih Taufik | GRAB | Campaign Manager |
Ken Mandel | GRAB | Executive Sponsor |
We have transformed the significance of the existence of the ride-hailing vehicle 180 degrees, from "a place to be avoided with a high risk of COVID-19 infection" to "a running showroom where you can experience Panasonic's new technology with virus suppression effects".