ANTI-VIRUS MOBILITY - PANASONIC NANEOX ON GRAB -

TitleANTI-VIRUS MOBILITY - PANASONIC NANEOX ON GRAB -
BrandPANASONIC
Product / ServiceNANOEX
CategoryA03. OTC Products / Devices
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Media Placement GRAB, SINGAPORE
PR VECTOR GROUP Tokyo, JAPAN
Production TRIBUS Osaka, JAPAN
Post Production 21INCORPORATION Tokyo, JAPAN

Credits

Name Company Position
Yoshitaka Kitagawa Hakuhodo Inc. Creative Director
Shoichi Fukui Hakuhodo DY holdings Project Manager
Kota Yamakawa Hakuhodo Inc. Art Director
Sotaro Akira Hakuhodo Inc. Copywriter
Takeshi Ito Hakuhodo Inc. Copywriter
Yuki Kusuda Hakuhodo Inc. Strategic Director
Tatsuya Ishidaka Hakuhodo Inc. Strategic Director
Takaho Nakanishi Hakuhodo Inc. PR Director
Ichiro Senba Hakuhodo Product's Inc. PR Director
Anna Ikoma Hakuhodo Product's Inc. PR Director
Masato Aoki Hakuhodo DY holdings Executive Sponsor
Miho Kaneko Vector PR Director
Kumi Kobayashi Vector PR Director
Yuta Yoshioka Vector PR Director
Tomoka Yamada Vector PR Director
Adeline Lau Vector PR Director
Ikuto Oshima 21 Inc Producer
Kazuki Shiraishi 21 Inc Production Manager
Takahiro Maruo TRIBUS Photographer
Hashmi Rafsanjani GRAB Project Manager
Hui Shi Tjan GRAB Project Marketing Manager
Jaydee Lok GRAB Project Marketing Manager
Sophia Foo GRAB Campaign Manager
Ruyee Cheong GRAB Campaign Manager
Mai Truong GRAB Campaign Manager
Linggih Taufik GRAB Campaign Manager
Ken Mandel GRAB Executive Sponsor

Write a short summary of what happens in the ambient execution or campaign.

We have transformed the significance of the existence of the ride-hailing vehicle 180 degrees, from "a place to be avoided with a high risk of COVID-19 infection" to "a running showroom where you can experience Panasonic's new technology with virus suppression effects".