FOLLOW YOUR HEART

TitleFOLLOW YOUR HEART
BrandRECRUIT
Product / ServiceCORPORATE ADVERTISING
CategoryA05. Cinematography
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 2 DENTSU CRAFT Tokyo, JAPAN

Credits

Name Company Position
Kota Tohata DENTSU INC. Creative Director
Tetsuya Tsukamoto DENTSU INC. Art Director
Miwako Hosokawa DENTSU INC. Planner / Copywriter
Naoki Hayasaka DENTSU INC. Planner / Copywriter
Sumire Sugii DENTSU INC. Planner / Copywriter
Kenji Yoshiba DENTSU INC. Account Producer
Yoshihiko Ichida DENTSU INC. Account Producer
Nobuhiro Haginaka DENTSU CREATIVE FORCE INC. Creative Producer
Ryotaro Iwasa DENTSU CREATIVE FORCE INC. Creative Producer
Masafumi Fujioka Dentsu Craft Tokyo Producer
Rika Miyamoto DENTSU CREATIVE X INC. Producer
Hiromi Nakamaura DENTSU CREATIVE X INC. Production Manager
Hikaru Nakau DENTSU CREATIVE X INC. Production Manager
Yuichi Kodama vivision Director / Offline Video editor
Masaya Nakahara STURGEON Camera operator
Katsuhiko Masuda EUREKA Drone operator
Ryo Sugimoto Nouvelle Vague Production Designer
Kazuhiko Takahashi N/A DIT
Kazukuni Muraki Loucust SFX
momo hisashi Kitazawa band Stylist
Miki Nushiro THE DIRECTORS GUILD Hair Make
Kyouhei Kitamura LONDON Coordinator
Kazutomo Yamauchi Kosei Casting
Setsu Fukushima Ongakushitsu INC. Sound Producer
Ami Toma Dine and indy Cast
Akio Sakamaki Jitto Online Video editor
Kazune Masutomi N/A Sound Editor
Yasutaka Tokunaga ONPa Sound Effect

Write a short summary of what happens in the film.

The residents of an apartment complex all have their own diverse dreams. Nobody knows when their thrill, that moment where everything begins, will arrive. No one can tell you to feel it and can’t be predicted with logic. Your heart will tell you. A boy plays in a sandbox, building mountains. A girl who loves drawing draws with chalk. A father passionately takes care of his plants. An older man, surrounded by papers, is enthralled in work on his computer. A mother, obsessed with DIY projects, paints the walls with vibrant colors. Another boy, in love with fantasy, is immersed in his book. A family whose children recently took up swimming watches swimming on tv. A teenage boy obsessed with endangered species sticks photos to a map. A girl who found her thrill gazes at the sky. From afar, we see that this apartment build is brimming with dreams.

Cultural / Context information for the jury

The client for this project, Recruit, is dedicated to connecting customers with all manner of service industries, from eateries, beauty salons, and wedding services to education, childcare, and real estate. In 2020, the world was hit with COVID-19, and our daily lives changed drastically. Things that we took for granted ever day became impossible, and we lost important opportunities. That’s why Recruit wanted to support people looking to remain positive and take the next step towards the future. They wanted to help people live a life where they were able to listen to their heart, find what thrills them, and pursue it. The company’s first brand spot in 14 years was created to impart this simple message.

Tell the jury anything relevant about the cinematography.

The unassuming windows of the apartment building bely the wealth of dreams contained within. In order to create a visual that soars through these emotions like a gust of wind, we considered an approach based on a model we built in conjunction with test flights and our location scouting and used pre-visualization to make a simulation. In order to avoid lights showing up on camera with a 360-degree approach, we avoided bringing lighting equipment, instead opting to use sunlight at the optimal time of day, allowing us to film in the limited amount of time the children in the movie would be able to remain focused. All of this was coordinated frame by frame. By synchronizing the movement and performances of the actors and the camera work, a series of trial and error with a microdrone resulted in a seamless single cut as the final product.

Links

Video URL