Title | GREATEST GIFT |
Brand | GREAT NORTHERN BREWING CO |
Product / Service | GREAT NORTHERN BREWING CO |
Category | A05. Cinematography |
Entrant | AIRBAG Sydney, AUSTRALIA |
Idea Creation | TBWA\SYDNEY Sydney, AUSTRALIA |
Production | AIRBAG Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Eddy Bell | AIRBAG | Director |
Megan Ayers | AIRBAG | Executive Producer |
Martin Box | AIRBAG | Head of Production |
Adrian Bosich | AIRBAG | Managing Partner |
Alex Serafini | AIRBAG | Director of Photography |
Ben Zemanek | Ben Zemanek | Editor |
The campaign features a father and daughter pair, Robert Mason and Carmen Retzlaff, whose relationship was built around a shared love of adventure. Sharing their story, Carmen reflects on how valuable the time spent with her father has been. The film aims to drive Australians to a microsite, The Greatest Gift (https://thegreatestgift.com.au/), which enables users to make a personalised video invitation for their dads to spend some quality time in the great outdoors when they can next be together – powered by Gift Flick.
The campaign continues Great Northern Brewing Co’s efforts to use Father’s Day as an event to encourage connection between dads and their adult children. In 2019, Great Northern Brewing Co’s ‘Great ReCamp’ campaign urged Australians to take camping trips for Father’s Day. Father’s Day has long been a retail event, but with many Australians in lockdown, this year’s film acknowledges time spent together in the great outdoors is a gift everyone can appreciate.
The cinematographer worked closely with the director to elevate the piece from traditional observational documentary to frame the narrative through a cinematic lens - being careful not to push it into a contrived territory. This involved a lot of B roll film that was captured on the location recce, to capture the poignant, reflective POV of the characters, in addition to the shoot days where the talent itself and their bond was captured delicately.