GREATEST GIFT

Short List
TitleGREATEST GIFT
BrandGREAT NORTHERN BREWING CO
Product / ServiceGREAT NORTHERN BREWING CO
CategoryA05. Cinematography
EntrantAIRBAG Sydney, AUSTRALIA
Idea Creation TBWA\SYDNEY Sydney, AUSTRALIA
Production AIRBAG Sydney, AUSTRALIA

Credits

Name Company Position
Eddy Bell AIRBAG Director
Megan Ayers AIRBAG Executive Producer
Martin Box AIRBAG Head of Production
Adrian Bosich AIRBAG Managing Partner
Alex Serafini AIRBAG Director of Photography
Ben Zemanek Ben Zemanek Editor

Write a short summary of what happens in the film.

The campaign features a father and daughter pair, Robert Mason and Carmen Retzlaff, whose relationship was built around a shared love of adventure. Sharing their story, Carmen reflects on how valuable the time spent with her father has been. The film aims to drive Australians to a microsite, The Greatest Gift (https://thegreatestgift.com.au/), which enables users to make a personalised video invitation for their dads to spend some quality time in the great outdoors when they can next be together – powered by Gift Flick.

Cultural / Context information for the jury

The campaign continues Great Northern Brewing Co’s efforts to use Father’s Day as an event to encourage connection between dads and their adult children. In 2019, Great Northern Brewing Co’s ‘Great ReCamp’ campaign urged Australians to take camping trips for Father’s Day. Father’s Day has long been a retail event, but with many Australians in lockdown, this year’s film acknowledges time spent together in the great outdoors is a gift everyone can appreciate.

Tell the jury anything relevant about the cinematography.

The cinematographer worked closely with the director to elevate the piece from traditional observational documentary to frame the narrative through a cinematic lens - being careful not to push it into a contrived territory. This involved a lot of B roll film that was captured on the location recce, to capture the poignant, reflective POV of the characters, in addition to the shoot days where the talent itself and their bond was captured delicately.

Links

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