THE UNMASKED SUPERHERO

TitleTHE UNMASKED SUPERHERO
BrandNATIONAL LIBRARY BOARD
Product / ServiceLIBRARY
CategoryA02. Script
EntrantOGILVY Singapore, SINGAPORE
Idea Creation OGILVY Singapore, SINGAPORE
Production DIGITAL CARTEL PTE. LTD. Singapore, SINGAPORE

Credits

Name Company Position
Nicolas Courant Ogilvy Singapore Chief Creative Officer
Elrid Carvalho Ogilvy Singapore Creative Director
Aritra Dutta Ogilvy Singapore Associate Creative Director
Ginny Lim Ogilvy Singapore Associate Creative Director
Phuc Nguyen Ogilvy Singapore Business Director
Yong Shi Yun Ogilvy Singapore Account Director
Eleni Sardi Ogilvy Singapore Account Director
Charmaine Lim Ogilvy Singapore Account Manager
Vera See Ogilvy Singapore Account Manager
Josephine Pang Hogarth Worldwide Agency Producer
Plastico . Digital Cartel Director
Brandon Tay Digital Cartel Executive Producer:
Sufyan Sam’an Digital Cartel Producer
Terence Tay Digital Cartel Producer
Shirley Chia Digital Cartel Production Manager
Haruld Goh Digital Cartel Director Of Photography
Alejandra Lezcano Digital Cartel Colourist
Santiago Saponi Digital Cartel Offline Editor
Sebastian Caporelli Wolf VFX VFX Supervisor
Leonardo Muzzin Wolf VFX VFX Leads
Junior Santeiro Wolf VFX VFX Leads

Write a short summary of what happens in the film.

In the film, We see Aunty Kim, a 50-something woman in her supermarket uniform, speaking very animatedly while she tells the superhero stories to a group of kids. As she speaks, we see other shoppers and employees have joined the little kids and everyone is listening to her with great interest. At this moment the voiceover starts and conjures up impossible scenarios such as being a vigilante to getting bitten by a Radioactive Chili Crab to find out how she acquired this newfound knowledge. And finally, pinning it down to reading the right books had made her unexpectedly interesting.

Cultural / Context information for the jury

When you read more, you acquire a wealth of knowledge. When you acquire more knowledge, you become more interesting. This allows you to better engage with everyone around you. Reading gets you into circles beyond the understanding of your friends, acquaintances and even passers-by. But, when your friends, acquaintances and these passers-by don’t quite understand exactly how you acquired all of this knowledge, they begin to conjure up impossible scenarios for your new-found knowledge. Rarely do they pin it down to reading the right books that make you unexpectedly interesting.

Provide the full film script in English.

Is this for real? Who would have thought Aunty Kim from the supermarket knew so much about the son of Krypton? And here I thought her only superpower was making cereal boxes fly off shelves. And those little beings…look like they are being mind-controlled by her. What's the secret she's hiding from us? Maybe she’s the secret weapon, the shaolins wanted to keep… a secret. Maybe she’s our mighty protector against evil. Maybe she was bitten by a jumbo radioactive chili crab and got her powers? Or maybe, just maybe Aunty Kim chooses to read interesting books. Read more. Be more

Links

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