|Title||THE PASSION NEVER STOPS|
|Brand||SUNTORY BEVERAGE & FOOD LIMITED|
|Product / Service||BOSS COFFEE|
|Category||A04. Production Design / Art Direction|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Media Placement||DENTSU INC. Tokyo, JAPAN|
|PR||DENTSU INC. Tokyo, JAPAN|
|Production||GEEK PICTURES INC. Tokyo, JAPAN|
|Yusuke Shimano||DENTSU INC.||Creative Director|
|Yoshiyuki Imoto||DENTSU INC.||Art Director|
|Kunihiko Mishima||DENTSU INC.||Copywriter|
|Ataru Iwahashi||DENTSU INC.||Account Executive|
|Rie Masuhara||DENTSU INC.||Producer|
|Yukari Oka||Suntory Beverage & Food Limited||Creative Director|
|Tetsuya Yoshikawa||TOHO CO., LTD.||Producer|
|Yusuke Ishiguro||TOHO CO., LTD.||Producer|
|Hiroki Nakasone||GEEK PICTURES INC.||Production Procuder|
|Jonan Kishitani||GEEK PICTURES INC.||Production Procuder|
|Nobuaki Hongo||EPOCH Inc.||Film Director|
|Ryuhei Watanabe||W.R.P inc||Camera|
With the release of the new Godzilla movie, BOSS, a canned coffee company that is a "buddy of working people," has released a tribute ad, visualizing the true story of a filmmaker who created a filming technique called "TOKUSATSU" to create Godzilla in Japan in 1954. The story of how Godzilla, one of Japan's most famous movies, was made into a 60-second film.
In the 1950s, movies were the single greatest source of entertainment for the Japanese people who were battered by World War II. Godzilla was the first Japanese movie to make it to Hollywood, and it is still a very popular movie with new releases in the US. The commercial is based on the true story of when Godzilla was first created in 1954, and is a tribute to the filmmakers who learned from Hollywood's film technology and tried to create Japan's own unique special effect technology "TOKUSATSU". The advertiser, BOSS coffee, is loved in Japan as a "working person's buddy". This commercial is a crystallization of the respect that Boss Coffee has for all workers and filmmakers.
The film was shot with careful historical research. The film faithfully recreates the Western film industry and filming techniques of the 1930s-1950s. We also visualized the historical story of Japan, which was influenced by Western film culture, but also created Japan's own special effect, TOKUSATSU, through interviews with people involved in the industry at the time. The Godzilla movie staff actually participated in this story and filmed it using real buildings and model suits.