Title | THROUGH DIFFERENT EYES |
Brand | STANDARD CHARTERED |
Product / Service | STANDARD CHARTERED |
Category | B05. Visual Effects |
Entrant | TBWA\SINGAPORE Singapore, SINGAPORE |
Idea Creation | TBWA\SINGAPORE Singapore, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | SMUGGLER London, UNITED KINGDOM |
Post Production | BLACK KITE STUDIOS LTD London, UNITED KINGDOM |
Additional Company | THEODORE MUSIC LONDON, UNITED KINGDOM |
Additional Company 2 | FACTORY STUDIO London, UNITED KINGDOM |
Additional Company 3 | SONG ZU Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Andy Grant | TBWA\Singapore | Executive Creative Director |
Asheen Naidu | TBWA\Singapore | Creative Director |
Mart Peeters | TBWA\Singapore | Senior Copywriter |
Robert Nelk | TBWA\Singapore | Senior Art Director |
Melissa Hill | TBWA\Singapore | Global Business Lead |
Benoit Freyburger | TBWA\Singapore | Group Brand Director |
Ash Chaudhry | TBWA\Singapore | Brand Director |
Priscilla Lim | TBWA\Singapore | Brand Executive |
Sarah Teh | TBWA\Singapore | Brand Manager |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer |
Michele Bouquet | TBWA\Singapore | Strategy Director |
Lisa Oon | TBWA\Singapore | Social Media Executive |
Weitian Zhang | TBWA\Singapore | Strategy Executive |
Akanksha Nair | TBWA\Singapore | Content Creator |
Danial Khalis | TBWA\Singapore | Content Creator |
Sariyanti Sannie | SixToes.TV | Agency Executive PrAgency Executive Producer |
Una Yoon | SixToes.TV | Agency Producer |
Deena Kamisan | SixToes.TV | Agency Producer |
Jaron Albertin | Smuggler | Director |
Fergus Brown | Smuggler | Executive Producer/MD |
Fergus Brown | Smuggler | Executive Producer/MD |
Nick Fewtrell | Smuggler | Producer |
Mattias Rudh | Smuggler | Director of Photography |
Paul Hardcastle | Smuggler | Editor |
Paul Hardcastle | Smuggler | Editor |
Black Kite Studios | Black Kite Studios | Post Production |
Sam MacNamara | Theodore Music | Music Supervision |
Factory Studio | Factory Studio | Sound Design |
SongZu Singapore | SongZu Singapore | Audio Post |
The film takes a look at the impact Standard Chartered’s Sustainability efforts will have on nature, through the eyes of nature itself. The viewer is taken on a journey looking at the various sustainability projects from the point of view of different animals including an eagle, a horse, a rabbit, a dolphin and a pelican. This is achieved through a combination of live footage and CGI. By delicately placing tiny cameras on the animals, the viewer is given an incredibly immersive experience.
N/A
Almost every shot contains an element of CG. All the sustainable projects were created in CG and then seamlessly integrated. We started with research and concept designs for each asset, then moved into build and look development. We created the solar panels, wind turbines, tanker, train and parts of the city in CG. Once we had shot plates we started the layout and animation process, finishing the shots off with the rendering and lighting, handing over to compositing team to seamlessly integrated the CG into the plates.