Title | THROUGH DIFFERENT EYES |
Brand | STANDARD CHARTERED |
Product / Service | STANDARD CHARTERED |
Category | A05. Cinematography |
Entrant | TBWA\SINGAPORE Singapore, SINGAPORE |
Idea Creation | TBWA\SINGAPORE Singapore, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | SMUGGLER London, UNITED KINGDOM |
Post Production | BLACK KITE STUDIOS LTD London, UNITED KINGDOM |
Additional Company | THEODORE MUSIC LONDON, UNITED KINGDOM |
Additional Company 2 | FACTORY STUDIO London, UNITED KINGDOM |
Additional Company 3 | SONG ZU Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Andy Grant | TBWA\Singapore | Executive Creative Director |
Asheen Naidu | TBWA\Singapore | Creative Director |
Mart Peeters | TBWA\Singapore | Senior Copywriter |
Robert Nelk | TBWA\Singapore | Senior Art Director |
Melissa Hill | TBWA\Singapore | Global Business Lead |
Benoit Freyburger | TBWA\Singapore | Group Brand Director |
Ash Chaudhry | TBWA\Singapore | Brand Director |
Priscilla Lim | TBWA\Singapore | Brand Executive |
Sarah Teh | TBWA\Singapore | Brand Manager |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer |
Michele Bouquet | TBWA\Singapore | Strategy Director |
Lisa Oon | TBWA\Singapore | Social Media Executive |
Weitian Zhang | TBWA\Singapore | Strategy Executive |
Akanksha Nair | TBWA\Singapore | Content Creator |
Danial Khalis | TBWA\Singapore | Content Creator |
Sariyanti Sannie | SixToes.TV | Agency Executive PrAgency Executive Producer |
Una Yoon | SixToes.TV | Agency Producer |
Deena Kamisan | SixToes.TV | Agency Producer |
Jaron Albertin | Smuggler | Director |
Fergus Brown | Smuggler | Executive Producer/MD |
Fergus Brown | Smuggler | Executive Producer/MD |
Nick Fewtrell | Smuggler | Producer |
Mattias Rudh | Smuggler | Director of Photography |
Paul Hardcastle | Smuggler | Editor |
Paul Hardcastle | Smuggler | Editor |
Black Kite Studios | Black Kite Studios | Post Production |
Sam MacNamara | Theodore Music | Music Supervision |
Factory Studio | Factory Studio | Sound Design |
SongZu Singapore | SongZu Singapore | Audio Post |
The film takes a look at the impact Standard Chartered’s Sustainability efforts will have on nature, through the eyes of nature itself. The viewer is taken on a journey looking at the various sustainability projects from the point of view of different animals including an eagle, a horse, a rabbit, a dolphin and a pelican. This is achieved through a combination of live footage and CGI. By delicately placing tiny cameras on the animals, the viewer is given an incredibly immersive experience.
N/A
Our goal was to give the viewer a never-before-seen immersive experience, where the entire film is seen through the eyes of the animals. We wanted to be as close and as connected to the animals as possible. For example, one camera was rigged right next to a horse’s eye as it galloped forward. The camera rigs were the biggest challenge in achieving a lifelike animals POV and movement. The only equipment small and light enough to do this were straps and Go-pros. They were great for intimacy but the quality wasn’t good enough to give us the scale we were after, so we incorporated plates with higher res images using a red Komodo.