Title | UNSPOKEN LOVE |
Brand | OPPO |
Product / Service | OPPO RENO5 SMARTPHONE |
Category | A07. Use of Licensed / Adapted Music |
Entrant | OPPO Shenzhen, CHINA |
Idea Creation | OPPO Shenzhen, CHINA |
Production | THE EYE ADVERTISING & FILM Shanghai, CHINA |
Production 2 | THE EYE ADVERTISING & FILM Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Joseph Lau | OPPO | Executive Creative Director |
Hammer Zhang | OPPO | Creative Manager |
Stella Xu | OPPO | Client Producer |
Derek Tsang | The Eye Advertising & Film Production | Film Director |
Jojo Hui | The Eye Advertising & Film Production | Film Producer |
KarYee Chan | The Eye Advertising & Film Production | Film Producer |
Jales Zhang | The Eye Advertising & Film Production | Director Of Photography |
YiBo Zhang | The Eye Advertising & Film Production | Editor |
Varqa Buehrer | The Eye Advertising & Film Production | Music |
Nigel Zheng | The Eye Advertising & Film Production | Singer |
Escape Plan | Escape Plan | Song Composer, Lyrics |
Inspired by a true story, the film is features a deaf-mute young couple from two far away cities, who met each other from a video social site using their OPPO Reno5 smartphones. Over time, their love grows as they understand each other more by communicating via portrait video everyday until the day they finally decide to meet up in person because they are each others shinning star. The film was directed by one of the best storytelling and acclaimed directors Derek Tsang, who won best director in 39th Hong Kong Film Award. OPPO used two of China’s best actors Zhou Dongyu and Li Yifeng, and got them act vulnerable as the deaf-mute couple which is rare in Asian commercials. The full length film of 8 minutes has no voices opting to have their emotion come through the film.
Having a family is an important concept for Chinese traditionally. However, China’s divorce rate has been ticking up steadily since 2003, when laws were liberalised. More than 1.3 million couples divorced that year, and the numbers rose gradually for 15 years, peaking at 4.7 million in 2019. The concept of love is changing among young population. The idea of true of love is fast disappearing with Gen Z. However, we found a real life true story, inspire us to think again how true love can be.
“Brightest Star In The Night Sky” is a song about a person feeling frustrated and lost while being in the dark. And finally as a metaphor of the one he found, a shinning star leads him as a beacon to light up the dark in his life mentally. The full length film of 8 minutes has no voices and dialogue opting to have their emotion come through the film. Our song played a huge role in the story to connect them together. By reimagining and translating the song visually in sign-language, embedded by our core product feature - AI Highlight Portrait, the song becomes a powerful, fresh and unique music experience to our audience visually. For the very first time in film commercial, song lyric is no longer only words and voices, but an emotional and visual expression of music to engage our target audience.