Title | AWAKEN COLOUR |
Brand | OPPO |
Product / Service | OPPO FIND X3 PRO SMARTPHONE |
Category | A06. Use of Original Music |
Entrant | OPPO Shenzhen, CHINA |
Idea Creation | OPPO Shenzhen, CHINA |
Name | Company | Position |
---|---|---|
Joseph Lau | OPPO | Executive Creative Director |
James Li | OPPO | Creative Director |
Ernest Desumbila | Sauvage.tv | Film Director |
Eva Laffitte | Sauvage.tv | Executive Producer |
Isidor Arjona | Sauvage.tv | Line Producer |
Daniel Aranyó | Sauvage.tv | Director Of Photography |
Yukio Montilla | Sauvage.tv | Post Production |
Carlos Navarro | Sauvage.tv | VFX Supervisor |
Joao Teixeira | Sauvage.tv | Editor |
Oscar Araujo | Sauvage.tv | Sound Mixer |
Hans Zimmer | Remote Control Productions | Music Composer |
Lucy Lenox | Sauvage.tv | Casting |
Zac Zhu | OPPO | Creative Manager |
This is an epic story about travel and space exploration. Through the powerful technological features of the FINDX3 smartphone, the explorers chase a mysterious asteroid that unknown to them contains the power to awaken colour and bring a planet back to life that was on the verge of extinction.
In China, FindX is a high-end series of smartphones known for the brand spirit of human’s curiosity for exploration and discovering the unknown. But we are not well established as a technology and premium brand globally. To make differentiation among other brands, we want to embed a brand spirit story into an informative product feature demo film.
Hans Zimmer was originally commissioned to write a short piece of music for our film. The idea behind this is people feel pessimistic about the world by pandemics, economy, and races tension. But want to bring back the hopefulness towards our future, awake our inner passion. In the end the music was loved so much, it became an integral part of the campaign and even featured as ringtones and sounds within the phone for a total user experience.