JUST SYNC

TitleJUST SYNC
BrandOPPO
Product / ServiceCOLOROS 12
CategoryA04. Production Design / Art Direction
EntrantOPPO Shenzhen, CHINA
Idea Creation OPPO Shenzhen, CHINA
Production HAMLET Brussels, BELGIUM
Production 2 KOUZ PRODUCTION Paris, FRANCE
Post Production DIVIDE Gent, BELGIUM

Credits

Name Company Position
Joseph Lau OPPO Executive Creative Director
Chin Yau Chong OPPO Senior Art Director
Jason Felstead Hamlet Production
Ruben Goots Hamlet Production
Pim Verhaert Hamlet Production, Client Management
Lynn Wong Hamlet Post Production, Client Management
AB CD CD Hamlet Directing, Art Direction
Martijn Melis Hamlet Cinematography
Alexis Benot Hamlet Editor
Sylvain Canaux Hamlet Colorist
Matthew Ma OPPO Creative Manager

Write a short summary of what happens in the film.

OPPO launched its latest OS system - Color OS12. In the product feature film, rather than doing the conventional informative video, the film uses different techniques like stop motion, CG, and different visual effects to convey the features of the OS. We follow the journey of our protagonist, with a simple tap and by updating to ColorOS 12, and using metaphor in her daily life to convey the benefits of the ColorOS 12. Throughout the whole film, we see the benefits of ColorOS 12 which everything syncs together without hassle.

Tell the jury about the production design / art direction.

Each section of the house, from the living room, bedroom, study area is all well-designed with lots of descriptions on function and usage to sync with the storyline with a purpose. Every aspect of this film echoes the design elements of the ColorOS 12, conveying the benefits of Color OS12, blending the real-world and virtual world seamlessly.

Links

Video URL