Title | JUST SYNC |
Brand | OPPO |
Product / Service | COLOROS 12 |
Category | A04. Production Design / Art Direction |
Entrant | OPPO Shenzhen, CHINA |
Idea Creation | OPPO Shenzhen, CHINA |
Production | HAMLET Brussels, BELGIUM |
Production 2 | KOUZ PRODUCTION Paris, FRANCE |
Post Production | DIVIDE Gent, BELGIUM |
Name | Company | Position |
---|---|---|
Joseph Lau | OPPO | Executive Creative Director |
Chin Yau Chong | OPPO | Senior Art Director |
Jason Felstead | Hamlet | Production |
Ruben Goots | Hamlet | Production |
Pim Verhaert | Hamlet | Production, Client Management |
Lynn Wong | Hamlet | Post Production, Client Management |
AB CD CD | Hamlet | Directing, Art Direction |
Martijn Melis | Hamlet | Cinematography |
Alexis Benot | Hamlet | Editor |
Sylvain Canaux | Hamlet | Colorist |
Matthew Ma | OPPO | Creative Manager |
OPPO launched its latest OS system - Color OS12. In the product feature film, rather than doing the conventional informative video, the film uses different techniques like stop motion, CG, and different visual effects to convey the features of the OS. We follow the journey of our protagonist, with a simple tap and by updating to ColorOS 12, and using metaphor in her daily life to convey the benefits of the ColorOS 12. Throughout the whole film, we see the benefits of ColorOS 12 which everything syncs together without hassle.
Each section of the house, from the living room, bedroom, study area is all well-designed with lots of descriptions on function and usage to sync with the storyline with a purpose. Every aspect of this film echoes the design elements of the ColorOS 12, conveying the benefits of Color OS12, blending the real-world and virtual world seamlessly.