A GIRL AND HER MAGIC BINOCULARS

TitleA GIRL AND HER MAGIC BINOCULARS
BrandSINGAPORE TOURISM BOARD
Product / ServiceSINGAPORE TOURISM BOARD
CategoryB05. Visual Effects
EntrantTBWA\SINGAPORE Singapore, SINGAPORE
Idea Creation TBWA\SINGAPORE Singapore, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE

Credits

Name Company Position
Andy Grant TBWA Executive Creative Director
Peter Callaghan TBWA\Singapore Creative Director
Denise Cheong TBWA\Singapore Copywriter
Renee Choo TBWA\Singapore Copywriter
Max Tan TBWA\Singapore Art Director
Sariyanti Sannie SixToes.TV Agency Executive Producer
Mona Chua SixToes.TV Agency Senior Producer
Madonna Koh TBWA\Singapore Brand Director
Fernando Livschitz Abundant Productions Director
Rix Zhou Abundant Productions Assistant Director
Yarshini Sivanathan Abundant Productions Producer

Write a short summary of what happens in the film.

When Singapore closed its borders, we went from welcoming 19.1 million visitors to welcoming none. To try to cushion the social and economic impact, STB turned to domestic audiences, enticing them to rediscover Singapore and increase local spend. The problem with this is that Singaporeans often feel they know all there is about Singapore and that there’s nothing new to do. To challenge this mindset, we showed a more magical and whimsical version of Singapore to pique the curiosity of locals and inspire a spirit of exploration. We created a world rich with fascinating stories and characters, normally invisible to the naked eye, to challenge Singaporeans and invite them to rediscover and relook at the places they think they know so well.

Cultural / Context information for the jury

The video is centered around a little girl exploring Singapore and discovering the fun and joy different places bring. The places seen are landmarks that are iconic and memorable to locals while known as must-visits for tourists in Singapore.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

It was essential that we told the story with precision and focus on the transformations and magic of the city. The film starts off with them enjoying a family day, and the little girl is relaxed on the grass, enjoying the views. With a look of excitement, she starts looking at her surroundings through the binoculars and we witness an amazing magical world come to life thanks to the wonder of the visual effects used. Buildings that come to life, flying trees and shophouses as Tetris blocks fill the scenes and show that there is so much more to Singapore than meets the eye.

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