Title | TRANSCENDENCE |
Brand | LINEAGE 2M |
Product / Service | LINEAGE 2M MOBILE GAME |
Category | A04. Production Design / Art Direction |
Entrant | DENTSU MB TAIWAN Taipei City, TAIWAN |
Idea Creation | DENTSU MB TAIWAN Taipei City, TAIWAN |
Production | FISH FILM PRODUCTIONS CO. LTD Taipei, TAIWAN |
Name | Company | Position |
---|---|---|
Alice Chou | dentsuMB Taiwan | Chief Creative Officer / Copywriter |
Willy Wu | dentsuMB Taiwan | Copywriter |
Black Chen | dentsuMB Taiwan | Art Director |
Patti Pien | dentsuMB Taiwan | Copywriter |
Jou Chou | dentsuMB Taiwan | Copywriter |
ChiaHui Yu | dentsuMB Taiwan | Art Director |
Alan Chiu | dentsuMB Taiwan | Vice President/ Account Director |
David Ma | dentsuMB Taiwan | Group Account Director |
Stanley Liu | dentsuMB Taiwan | Senior Account Director |
Ocean Peng | dentsuMB Taiwan | Account Manager |
The metaphor of oriental philosophy with Go shows a game with oneself for 20 years and conveys the spirit of "transcendence". It took a month to build a wooden house that represents inner fighting and reflected and broke through again and again in the long loneliness. It remove the interference of color to focus on inner fighting. It surpassed reality but reflect life.
Lineage has been in Taiwan for 20 years, in the hearts of gamers, every revision is the pinnacle event in the game industry.Therefore, when Lineage 2M launched, the most significant task was to “surpass” ourselves again! Taiwan’s mobile games have an average lifespan of only 1-3 years, so they tend to use exaggerated methods to stimulate short-term profits. Lineage 2M, however, conveys the spirit of transcendence with an introverted, calm attitude and the ultimate craftsmanship. The metaphor of oriental philosophy with Go shows a game with oneself for 20 years and conveys the spirit of "transcendence".
【Surpass the Expectation of Spokesperson】 As far as the Taiwanese are concerned, Takeshi Kaneshiro has always been the king of the Chinese community. His influence spans different generations of users of Lineage. He usually keeps a low profile, but once he appears, he is always a sensation. 【Surpass the National Boundaries】 The team overcame the difficulties of the epidemic and co-created with all over the world to achieve high-level delicate film craftsmanship. It took a month to build a wooden house that represents inner fighting and reflected and broke through again and again in the long loneliness. With Japanese directors, Czech visual technology and Australian music creation to achieve a high level of exquisite and exquisite film technology. 【Surpass the Color Imagination】 It boldly adopted black and white tones, pulled away from reality, and remove the interference of color to focus on inner fighting. It surpassed reality but reflect life.