Title | GREATNESS |
Brand | PROCTER & GAMBLE |
Product / Service | OLD SPICE |
Category | A01. Direction |
Entrant | REVOLVER Sydney, AUSTRALIA |
Idea Creation | WIEDEN+KENNEDY Portland, USA |
Production | REVOLVER Sydney, AUSTRALIA |
Production 2 | BISCUIT FILMWORKS Los Angeles, USA |
Additional Company | OLD SPICE Dallas, USA |
Name | Company | Position |
---|---|---|
Erik Fahrenkopf | Wieden + Kennedy | Creative Director |
Ted Malenfant | Wieden + Kennedy | Creative Director |
Jahmal Landers | Wieden + Kennedy | Art Director |
Heather Hanrahan | Wieden + Kennedy | Executive Producer |
Antonio Burnett | Wieden + Kennedy | Producer |
Paige Brown | Wieden + Kennedy | Brand Director |
Crystal Thomas | Wieden + Kennedy | Brand Manager |
Guy Campbell | Wieden + Kennedy | Brand Executive |
Steve Rogers | Biscuit Filmworks & Revolver | Director |
Shawn Lacy | Biscuit Filmworks | Partner/Managing Director |
Andrew Travelstead | Biscuit Filmworks | Executive Producer |
Rachel Glaub | Biscuit Filmworks | Head of Production |
Sean Moody | Biscuit Filmworks | Head of Production |
Michael Ritchie | Revolver | Managing Director/Co-Owner |
Pip Smart | Revolver | Executive Producer/Partner/Producer |
Simon Duggan | Revolver | Cinematographer |
Steven Jones-Evans | Revolver | Production Designer |
Eliza Godman | Revolver | Costume |
Sara Phillips | Wieden + Kennedy | Creative Director |
Matt Krehbiel | Procter & Gamble | Vice President |
Omar Goff | Procter & Gamble | Global Brand Director |
Alex Tuller | Procter & Gamble | Assistant Brand Manager |
Selina Phillips | Procter & Gamble | Integrated Prod. Manager |
Amy Hoffman | Procter & Gamble | NA Brand Director |
Our hero slumps in a recliner, lacking all sense of greatness when the irresistible urge to smell Old Spice’s all-new Dynasty deodorant strikes him. After a swift sniff, Lonsdale immediately transforms into the race car driver of his dreams as he speeds out of the room on his path to greatness.