| Title | GREATNESS |
| Brand | PROCTER & GAMBLE |
| Product / Service | OLD SPICE |
| Category | A01. Direction |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Idea Creation | WIEDEN+KENNEDY Portland, USA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Production 2 | BISCUIT FILMWORKS Los Angeles, USA |
| Additional Company | OLD SPICE Dallas, USA |
| Name | Company | Position |
|---|---|---|
| Erik Fahrenkopf | Wieden + Kennedy | Creative Director |
| Ted Malenfant | Wieden + Kennedy | Creative Director |
| Jahmal Landers | Wieden + Kennedy | Art Director |
| Heather Hanrahan | Wieden + Kennedy | Executive Producer |
| Antonio Burnett | Wieden + Kennedy | Producer |
| Paige Brown | Wieden + Kennedy | Brand Director |
| Crystal Thomas | Wieden + Kennedy | Brand Manager |
| Guy Campbell | Wieden + Kennedy | Brand Executive |
| Steve Rogers | Biscuit Filmworks & Revolver | Director |
| Shawn Lacy | Biscuit Filmworks | Partner/Managing Director |
| Andrew Travelstead | Biscuit Filmworks | Executive Producer |
| Rachel Glaub | Biscuit Filmworks | Head of Production |
| Sean Moody | Biscuit Filmworks | Head of Production |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Pip Smart | Revolver | Executive Producer/Partner/Producer |
| Simon Duggan | Revolver | Cinematographer |
| Steven Jones-Evans | Revolver | Production Designer |
| Eliza Godman | Revolver | Costume |
| Sara Phillips | Wieden + Kennedy | Creative Director |
| Matt Krehbiel | Procter & Gamble | Vice President |
| Omar Goff | Procter & Gamble | Global Brand Director |
| Alex Tuller | Procter & Gamble | Assistant Brand Manager |
| Selina Phillips | Procter & Gamble | Integrated Prod. Manager |
| Amy Hoffman | Procter & Gamble | NA Brand Director |
Our hero slumps in a recliner, lacking all sense of greatness when the irresistible urge to smell Old Spice’s all-new Dynasty deodorant strikes him. After a swift sniff, Lonsdale immediately transforms into the race car driver of his dreams as he speeds out of the room on his path to greatness.