| Title | GIVE A FLYBUYS |
| Brand | FLYBUYS |
| Product / Service | FLYBUYS |
| Category | A02. Script |
| Entrant | CHE PROXIMITY Sydney, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
| Media Placement | OMD Melbourne, AUSTRALIA |
| Production | DIVISION Sydney, AUSTRALIA |
| Post Production | THE EDITORS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Chris Howatson | CHEP Network | Chief Executive Officer |
| Ant White | CHEP Network | Chief Creative Officer |
| Glen Dickson | CHEP Network | Executive Creative Director |
| Cameron Bell | CHEP Network | Creative Director |
| Sam Dickson | CHEP Network | Creative Director |
| Sophie Beard | CHEP Network | Senior Copywriter |
| Aïcha Wijland | CHEP Network | Art Director |
| Lauren Eddy | CHEP Network | Copywriter |
| Daniel Sparkes | CHEP Network | Senior Art Director |
| Bree Daniel | CHEP Network | Account Manager |
| Jamie Herman | CHE Proximity | Account Manager |
| Emilija Savic | CHEP Network | Account Manager |
| Jen Livingston | CHEP Network | Executive Producer |
Give a Flybuys is a 3-minute music video or anthem - that repositions Australia’s oldest loyalty program by showing that savviness is something to be proud of. Throughout the ad we see a cast of everyday Australians, all miming to the same punk-rock voice. Performed by frontman Blake Scott from the Peep Tempel, his unapologetic sound embodies the new Flybuys. This ‘GAF’ attitude is also mirrored in the performance of each character. A cast of characters all invented from a wealth of shopping data. As we cut from person to person, across the country – they each break the fourth wall to boast about their savviness and what they’ve redeemed thanks to Flybuys. From groceries, to holidays, school uniforms to Moscato – it’s clear that this collective share the same pride in points-collecting. Because when you Give a Flybuys, you take more.
I’m the mayor of Rundle Mall. Minister of freebies. C-c-catalogue connoisseur. I give a Flybuys. I'm the unleaded economist. A discount docket dealer. 8 points per litre? Lattes on me. My mate Damo's out doin' the windscreen. He wanted a choccy too. So yeah, I got him one. I’m the meat pie fiend. I keep my windscreens clean. I give a Flybuys. Hello Mosman. It’s your yummy mummy. A moscato liberator, a frosé queeeen. I’m into entertaining and it’s cocktail hour. A cheeky ‘tini? Don’t mind if I do. A triple offer tipple. I’m the scanning sommelier. Smell that? Smells like points. I give a Flybuys. We’re boarding gate 14, destination mojitos. Paging BFFs Mindy and Suze. Yeah we’re the wine and dining, chair-reclining points hoarders. Saving up for some r&r… at Surfers. We're three park super passes. Wet 'n' Wild. A deck chair bagsed with a towel. We’re the infrequent flyers, the cumulus riders. We give a Flybuys. It’s Mr. Back to school, principal of packed lunches. Lord of baggy uniforms cos ah, they’ll grow into it. My Nick and Ophelia are lookin' photo day fresh. Dressed by points. I'm the glue stick supplier. The legionnaires hat provider. I give a Flybuys. I’m the whiplash scanner. I.G.A.F. Mrs. Christmas cupboard. I.G.A.F. Hey, we're dinner defrosting. We G.A.F. CEO of ‘on special’. I.G.A.F. C'mon mate, G.A.F. Give a Flybuys. Take more.