Title | BE LIKE CHRIS |
Brand | CENTR |
Product / Service | CENTR |
Category | A01. Direction |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Idea Creation | MOON TIDE MEDIA El Segundo, USA |
Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Charlie Koones | Moon Tide Media | Managing Partner |
Tresa Gowland | Moon Tide Media | Managing Director |
Ilene Kramer | Moon Tide Media | Executive Producer |
Harry Joseph | Moon Tide Media | Producer |
Johann Conforme | Moon Tide Media | Creative Director |
Karin Djelaj | Moon Tide Media | Associate Creative Director |
Steve Le Neveu | Moon Tide Media | Director, Strategy |
Shauna Rush | Moon Tide Media | Director, Social Media |
Oliver Lawrance | Photoplay Films | Executive Producer |
Scott Otto Anderson | Photoplay Films | Director |
Emma Thompson | Photoplay Films | Producer |
Zoe White | Photoplay Films | DOP |
As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger! ‘Be Like Chris' sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ chiselled head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr.