Write a short summary of what happens in the film.

The ‘Live Bush Fire Ready’ campaign revisits iconic photographs from the Australian Black Summer fires, to remind everyone of the importance of planning and preparation before and during this year’s season. The integrated campaign sees everyday Australians dealing with key bush fire prep, juxtaposed with the harsh realities of past experience seen through powerful images of the very same people in the Black Summer bush fires.

Tell the jury about the sound design.

The audio concept for this spot was to recreate the extreme and often sudden changes in the natural world; From serene calmness to violent intensity. The hauntingly tranquil music is punctuated with the destructive and visceral sounds of bushfire. Mirroring our environment, the soundscape pushes and pulls between these worlds before arriving at a more confident and assured resolution.