Title | MCDONALD'S- EATQUAL |
Brand | MCDONALD'S |
Product / Service | MCDONALD'S EATQUAL |
Category | A06. Use of Original Music |
Entrant | VANILLA FILMS Mumbai, INDIA |
Idea Creation | DDB MUDRA Mumbai, INDIA |
Production | VANILLA FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Vinit Bhatt | Vanilla Films LLP | Producer |
Everyone loves a burger. But, not everyone gets to enjoy it. Millions of people worldwide with limited hand mobility can’t eat a burger the way others can, with two able hands. McDonald’s wanted to change this as a leading burger brand and decided to make burger-eating equal for all. Hence, EatQual was launched on 3rd December 2020, International Day of Persons with Disabilities. This is followed by a heartwarming film featuring a real-life electrocution survivor.
The film’s music genre is acoustic-indie. The lyrics loosely translate to - There’s a little world full of all things nice. Put out your hand, grab ‘em like fireflies. There’s a little box, it holds more than a smile, a hand full of happiness, and a heart full of joy. The lyrics articulate that this new packaging by Mcdonald’s that enables the differently-abled to enjoy and savor this small happiness of eating a burger.