MCDONALD'S- EATQUAL

TitleMCDONALD'S- EATQUAL
BrandMCDONALD'S
Product / ServiceMCDONALD'S EATQUAL
CategoryA06. Use of Original Music
EntrantVANILLA FILMS Mumbai, INDIA
Idea Creation DDB MUDRA Mumbai, INDIA
Production VANILLA FILMS Mumbai, INDIA

Credits

Name Company Position
Vinit Bhatt Vanilla Films LLP Producer

Write a short summary of what happens in the film.

Everyone loves a burger. But, not everyone gets to enjoy it. Millions of people worldwide with limited hand mobility can’t eat a burger the way others can, with two able hands. McDonald’s wanted to change this as a leading burger brand and decided to make burger-eating equal for all. Hence, EatQual was launched on 3rd December 2020, International Day of Persons with Disabilities. This is followed by a heartwarming film featuring a real-life electrocution survivor.

Tell the jury about the creation of the original music track.

The film’s music genre is acoustic-indie. The lyrics loosely translate to - There’s a little world full of all things nice. Put out your hand, grab ‘em like fireflies. There’s a little box, it holds more than a smile, a hand full of happiness, and a heart full of joy. The lyrics articulate that this new packaging by Mcdonald’s that enables the differently-abled to enjoy and savor this small happiness of eating a burger.

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