Title | RED NOTICE - NETFLIX - BACHKE REHNA RE BABA |
Brand | NETFLIX INDIA |
Product / Service | NETFLIX INDIA |
Category | B03. Sound Design |
Entrant | CREATIVELAND ASIA Mumbai, INDIA |
Idea Creation | CREATIVELAND ASIA Mumbai, INDIA |
Media Placement | WAVEMAKER INDIA Mumbai, INDIA |
PR | WAVEMAKER INDIA Mumbai, INDIA |
Production | CATNIP Mumbai, INDIA |
Post Production | CATNIP Mumbai, INDIA |
Additional Company | NETFLIX Mumbai, INDIA |
Additional Company 2 | UMG FOR BRANDS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia Pvt. Ltd. | Creative Chairman |
Shalini Sinha | Creativeland Asia Pvt. Ltd. | CI & Strategy |
Anu Joseph | Creativeland Asia Pvt. Ltd. | Chief Creative Officer |
Ritesh Rao | Creativeland Asia Pvt. Ltd. | Brand Head |
Tejas Ravindranath | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Lishoy George | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Jitesh Ramakrishan | CreativeLand Asia | Creative Director |
Aman Aggarwal | CreativeLand Asia | Associate Creative Director |
Royce Fernandes | CreativeLand Asia | Social Media Director |
Vaishali Mahajan | CreativeLand Asia | Young Creative Partner |
Pratyush Sinha | Creativeland Asia Pvt. Ltd. | Chief Strategy Officer |
Kinnari Sanghvi | CreativeLand Asia | Creative Strategy Director |
Apurva Srivastava | CreativeLand Asia | Creative Strategy Partner |
Shardul Nanivadekar | CreativeLand Asia | Content Strategy Manager |
Karuna Sridhar | CreativeLand Asia | Business Head |
Nishant Raut | CreativeLand Asia | Creative Operations Director |
Payal Patnaik | CreativeLand Asia | Senior Creative Operations Partner |
The film is a series of heists being pulled off across 4 different timelines. Out of 4, 3 timelines represent cons across different strata’s of society. The fourth one uses footage from Red Notice and builds relevance for the movie. In the midst we have two of India’s biggest rappers and an Instagram star performing while they warn the world - beware and trust no one. The overall narrative involves the artists (the masterminds) triggering these heists through a phone call. Each of those heists involves the quest for the priceless egg, a motif borrowed from the plot of Red Notice and at the end of it the eggs end up with the artists in their den/headquarters.
The 3 heists for Cleopatra’s eggs. Heist 1 - Young guys raid a very typically shady game parlour which serves as a front for a gambling den. Found all across the by lanes of Mumbai. Heist 2 – The local Koli (Fisherwoman) community don who owns the coasts and knows how to smuggle anything into the city. Heist 3 – A white-collar scammer who’s trying to avoid a raid.
It all started with a classic Bollywood heist song – ‘Bach Ke Rehna’ that literally means beware and trust no one. It perfectly served as a hook for Red Notice and had immediate earworm value. Then we got two of the biggest rap artists in the Indian music scene. Both from different schools of thought – Divine with his Mumbai street, raw style, and Badshah with his Bollywood swag – and got them to collaborate for the first time ever. We then got a cool music composer to give this a fresh new sound that captured the energy and high-paced action of Red Notice.