RED NOTICE - NETFLIX - BACHKE REHNA RE BABA

TitleRED NOTICE - NETFLIX - BACHKE REHNA RE BABA
BrandNETFLIX INDIA
Product / ServiceNETFLIX INDIA
CategoryB03. Sound Design
EntrantCREATIVELAND ASIA Mumbai, INDIA
Idea Creation CREATIVELAND ASIA Mumbai, INDIA
Media Placement WAVEMAKER INDIA Mumbai, INDIA
PR WAVEMAKER INDIA Mumbai, INDIA
Production CATNIP Mumbai, INDIA
Post Production CATNIP Mumbai, INDIA
Additional Company NETFLIX Mumbai, INDIA
Additional Company 2 UMG FOR BRANDS Mumbai, INDIA

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Pvt. Ltd. Creative Chairman
Shalini Sinha Creativeland Asia Pvt. Ltd. CI & Strategy
Anu Joseph Creativeland Asia Pvt. Ltd. Chief Creative Officer
Ritesh Rao Creativeland Asia Pvt. Ltd. Brand Head
Tejas Ravindranath Creativeland Asia Pvt. Ltd. Executive Creative Director
Lishoy George Creativeland Asia Pvt. Ltd. Executive Creative Director
Jitesh Ramakrishan CreativeLand Asia Creative Director
Aman Aggarwal CreativeLand Asia Associate Creative Director
Royce Fernandes CreativeLand Asia Social Media Director
Vaishali Mahajan CreativeLand Asia Young Creative Partner
Pratyush Sinha Creativeland Asia Pvt. Ltd. Chief Strategy Officer
Kinnari Sanghvi CreativeLand Asia Creative Strategy Director
Apurva Srivastava CreativeLand Asia Creative Strategy Partner
Shardul Nanivadekar CreativeLand Asia Content Strategy Manager
Karuna Sridhar CreativeLand Asia Business Head
Nishant Raut CreativeLand Asia Creative Operations Director
Payal Patnaik CreativeLand Asia Senior Creative Operations Partner

Write a short summary of what happens in the film.

The film is a series of heists being pulled off across 4 different timelines. Out of 4, 3 timelines represent cons across different strata’s of society. The fourth one uses footage from Red Notice and builds relevance for the movie. In the midst we have two of India’s biggest rappers and an Instagram star performing while they warn the world - beware and trust no one. The overall narrative involves the artists (the masterminds) triggering these heists through a phone call. Each of those heists involves the quest for the priceless egg, a motif borrowed from the plot of Red Notice and at the end of it the eggs end up with the artists in their den/headquarters.

Cultural / Context information for the jury

The 3 heists for Cleopatra’s eggs. Heist 1 - Young guys raid a very typically shady game parlour which serves as a front for a gambling den. Found all across the by lanes of Mumbai. Heist 2 – The local Koli (Fisherwoman) community don who owns the coasts and knows how to smuggle anything into the city. Heist 3 – A white-collar scammer who’s trying to avoid a raid.

Tell the jury about the sound design.

It all started with a classic Bollywood heist song – ‘Bach Ke Rehna’ that literally means beware and trust no one. It perfectly served as a hook for Red Notice and had immediate earworm value. Then we got two of the biggest rap artists in the Indian music scene. Both from different schools of thought – Divine with his Mumbai street, raw style, and Badshah with his Bollywood swag – and got them to collaborate for the first time ever. We then got a cool music composer to give this a fresh new sound that captured the energy and high-paced action of Red Notice.

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