Title | WORLD OF KOKORO |
Brand | FLORAL KOKORO |
Product / Service | FLORAL KOKORO |
Category | A01. Direction |
Entrant | DIRECTORS THINK TANK Singapore, SINGAPORE |
Idea Creation | DIRECTORS THINK TANK Singapore, SINGAPORE |
Idea Creation 2 | FLORAL KOKORO Singapore, SINGAPORE |
Production | DIRECTORS THINK TANK Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Clare Chong | Directors Think Tank Pte Ltd | director |
Floral Kokoro | Floral Kokoro | Client |
World of Kokoro is a concept film that promotes Floral Kokoro, a flower design studio in Singapore. Seeing beauty in a flower can awaken humans, however briefly, to a form of beauty that is an essential part of their innermost being. The first recognition of beauty was one of the most significant events in the evolution of human consciousness. The feelings of joy and love are intrinsically connected to that recognition. Without our fully realising it, flowers can become for us an expression in form of that which is most high, most sacred, and ultimately formless within ourselves. Flowers, more fleeting, more ethereal, and more delicate than the plants out of which they emerged, is like a bridge between the world of physical forms and the formless. Using the word ‘enlightenment’ in a wider sense than the conventionally accepted one, we can look upon flowers as the enlightenment of plants.
The director of this film / advertisement plays around with the beauty of colour to emphasise on the vibrant side of many different flowers. The director wanted to movement of the lady in the film to be delicate and fragile just like how flowers are in real life.