MONEY HEIST - SEASON 5 INDIA

TitleMONEY HEIST - SEASON 5 INDIA
BrandNETFLIX
Product / ServiceMONEY HEIST SEASON 5 CAMPAIGN
CategoryA06. Use of Original Music
EntrantCREATIVELAND ASIA Mumbai, INDIA
Idea Creation CREATIVELAND ASIA Mumbai, INDIA
Media Placement WAVEMAKER INDIA Mumbai, INDIA
Production JUGAAD MOTION PICTURES Mumbai, INDIA
Post Production JUGAAD MOTION PICTURES Mumbai, INDIA

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Pvt. Ltd. Creative Chairman
Shalini Sinha Creativeland Asia Pvt. Ltd. CI & Strategy
Anu Joseph Creativeland Asia Pvt. Ltd. Chief Creative Officer
Ritesh Rao Creativeland Asia Pvt. Ltd. Branch Head
Abhijat Bharadwaj Creativeland Asia Pvt. Ltd. Executive Creative Director
Sushant Barua Creativeland Asia Pvt. Ltd. Executive Creative Director
Gurdiksh Kaur Creativeland Asia Pvt. Ltd. Creative Partner
Aneesh Ayyappan Creativeland Asia Pvt. Ltd. Creative Partner
Pratyush Sinha Creativeland Asia Pvt. Ltd. Chief Strategy Officer
Kinnari Sanghvi CreativeLand Asia Creative Strategy Director
Nishant Raut CreativeLand Asia Creative Operations Director

Write a short summary of what happens in the film.

The film is about the fans of Money Heist from different parts of India singing, almost pleadingly, for season 5 to come soon (Jaldi Aao). The lyrics are in different Indian languages. From Bollywood movie stars, to regional language movie superstars, to Indian cricket players, to social media influencers, to the common man across on the street everybody reminisces what the previous seasons meant to them and how eagerly they are awaiting the next season. Some come up with fan theories, some raise a toast to some of the characters who died, and some talk about the character they wish to see dead. The film ends with the Professor saying in Hindi that Season 5 will air on 3rd September.

Cultural / Context information for the jury

Every other character that you see in the film is a celebrity. From Hindi Bollywood stars (like Anil Kapoor, Radhika Apte and Vikrant Massey), to Tamil movie stars (like Shruti Hasan) to Telugu language movie stars (like Rana Dugabatti), to cricketers like Hardik Pandya, the video is generously sprinkled with celebrities.

Tell the jury about the creation of the original music track.

The track 'Jaldi Aao' was created by global Indian musician Nucleya, based on the track 'Bella Ciao'. The track uses Indian musical instruments, local Indian language lyrics in 5 different languages.

Links

Video URL