Title | MONEY HEIST - SEASON 5 INDIA |
Brand | NETFLIX |
Product / Service | MONEY HEIST SEASON 5 CAMPAIGN |
Category | A06. Use of Original Music |
Entrant | CREATIVELAND ASIA Mumbai, INDIA |
Idea Creation | CREATIVELAND ASIA Mumbai, INDIA |
Media Placement | WAVEMAKER INDIA Mumbai, INDIA |
Production | JUGAAD MOTION PICTURES Mumbai, INDIA |
Post Production | JUGAAD MOTION PICTURES Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia Pvt. Ltd. | Creative Chairman |
Shalini Sinha | Creativeland Asia Pvt. Ltd. | CI & Strategy |
Anu Joseph | Creativeland Asia Pvt. Ltd. | Chief Creative Officer |
Ritesh Rao | Creativeland Asia Pvt. Ltd. | Branch Head |
Abhijat Bharadwaj | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Sushant Barua | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Gurdiksh Kaur | Creativeland Asia Pvt. Ltd. | Creative Partner |
Aneesh Ayyappan | Creativeland Asia Pvt. Ltd. | Creative Partner |
Pratyush Sinha | Creativeland Asia Pvt. Ltd. | Chief Strategy Officer |
Kinnari Sanghvi | CreativeLand Asia | Creative Strategy Director |
Nishant Raut | CreativeLand Asia | Creative Operations Director |
The film is about the fans of Money Heist from different parts of India singing, almost pleadingly, for season 5 to come soon (Jaldi Aao). The lyrics are in different Indian languages. From Bollywood movie stars, to regional language movie superstars, to Indian cricket players, to social media influencers, to the common man across on the street everybody reminisces what the previous seasons meant to them and how eagerly they are awaiting the next season. Some come up with fan theories, some raise a toast to some of the characters who died, and some talk about the character they wish to see dead. The film ends with the Professor saying in Hindi that Season 5 will air on 3rd September.
Every other character that you see in the film is a celebrity. From Hindi Bollywood stars (like Anil Kapoor, Radhika Apte and Vikrant Massey), to Tamil movie stars (like Shruti Hasan) to Telugu language movie stars (like Rana Dugabatti), to cricketers like Hardik Pandya, the video is generously sprinkled with celebrities.
The track 'Jaldi Aao' was created by global Indian musician Nucleya, based on the track 'Bella Ciao'. The track uses Indian musical instruments, local Indian language lyrics in 5 different languages.