Title | END OF YEAR - REWIND |
Brand | NETFLIX |
Product / Service | NETFLIX - END OF YEAR |
Category | B01. Editing |
Entrant | CREATIVELAND ASIA Mumbai, INDIA |
Idea Creation | CREATIVELAND ASIA Mumbai, INDIA |
Production | ENTOURAGE FILMS Mumbai, INDIA |
Post Production | ENTOURAGE FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Founder and Creative Chairman |
Shalini Sinha | Creativeland Asia Pvt. Ltd. | CEO – CI & Strategy |
Anu Joseph | CreativeLand Asia | Chief Creative Officer |
Ritesh Rao | Creativeland Asia Pvt. Ltd. | Branch Head - Mumbai |
Shyam Nair | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Suyash Barve | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Sushant Barua | Creativeland Asia Pvt. Ltd. | Executive Creative Director |
Ajit Shitole | Creativeland Asia Pvt. Ltd. | Creative Director |
Pratyush Sinha | Creativeland Asia Pvt. Ltd. | Creative Strategy Director |
Isha Nandi | Creativeland Asia Pvt. Ltd. | Creative Partner |
Karuna Sridhar | CreativeLand Asia | Business Head |
Joe Macwan | Creativeland Asia Pvt. Ltd. | Associate Creative Operation Director |
Nishant Raut | CREATIVELAND ASIA | Operations |
We took popular Indian influencers and celebrities, who were instrumental in shaping India's cultural landscape in 2021 and added them into fan favourite, iconic moments of Netflix content in 2021. With state-of-the-art VFX, we sent India’s biggest crypto influencer into the Money Heist bank to deposit a cheque. A reality show superstar, famous for getting ousted from the Bigg Boss house, shared her grievances with the Devil himself. A Bollywood hero, who wanted some chicken in India’s biggest ever Netflix show, got stuck hunting for eggs in Red Notice. And an actor turned saviour, who rescued thousands during India’s Covid 19 lockdown, stepped into the Stranger Things universe to save the children of Hawkins. All to rev up the fandom for Netflix’s unexpected line-up of content for 2022.
On the internet, trolling is every fan’s favourite pastime. So when Netflix wanted to take a look back on 2021 and set the stage for the year ahead, we decided to speak their language. We didn’t just flashback to our biggest hits, we trolled them. Bringing plot lines from the real world into ours. From a real life superhero rescuing the kids from Stranger Things, to Bollywood’s favourite gangster playing the big bad in Red Notice, we brought every meme to life and showed our audience that we had plenty of surprises in store for 2022.
We didn’t just rewind to our biggest hits from 2021, we recreated them with cutting edge, seamless VFX that put some of India’s most popular celebrities and influencers right in the middle of the action without changing a single thing the original characters were saying. We parsed through thousands of hours of Netflix footage to find scenes that would allow us to write in a character and change the meaning and the plot of an iconic and instantly recognizable scene. Even with these restrictions, we still managed to recreate moments from across the Netflix library that the Indian internet would ‘lol’ at and love.