TATA SKY - Khidki FIlm

TitleTATA SKY - Khidki FIlm
BrandTATA SKY
Product / ServiceTATA SKY - KHIDKI
CategoryA01. Direction
EntrantM/S. NIRVANA FILMS Bangalore, INDIA
Idea Creation M/S. NIRVANA FILMS Bangalore, INDIA
Production M/S. NIRVANA FILMS Bangalore, INDIA

Credits

Name Company Position
Sukesh Nayak Ogilvy India  Creative

Write a short summary of what happens in the film.

Aligned with its new brand purpose, Tata Sky launched a campaign with the slogan “Iss khidki ko khol dala toh life Jingalala, where ‘Khidki’ is an embodiment of entertainment which, via Tata Sky, provides moments of emotional gratification in the everyday lives of people. Through this slice-of-life TVC, we captured how the screen powered by Tata Sky can be a positive emotional force, bettering the lives of people. This campaign is an ode to the magical ‘Khidki’ in our lives that has been entertaining us for all these years. Be it on the walls, tables, or in our hands, these Khidkis powered by Tata Sky, truly make our lives Jingalala.