SCENT BLOOMS

TitleSCENT BLOOMS
BrandPRIMA MEAT PACKERS, LTD.
Product / ServiceKOUKUN
CategoryB03. Sound Design
EntrantDEPART./TOKYU AGENCY INC. Tokyo, JAPAN
Idea Creation DEPART./TOKYU AGENCY INC. Tokyo, JAPAN
Idea Creation 2 TOKYU AGENCY INC. Tokyo, JAPAN
Production DEPART./TOKYU AGENCY INC. Tokyo, JAPAN
Production 2 TOKYU AGENCY INC. Tokyo, JAPAN
Production 3 DANCE NOT ACT Tokyo, JAPAN
Production 4 UN Tokyo, JAPAN

Credits

Name Company Position
HIROYUKI TAKAHASHI DEPART./TOKYU AGENCY INC.  Creative Direction
YUJI GAMO DEPART./TOKYU AGENCY INC.  Ideas and Planning and Art Direction
ICHIRO TANI Ichiro Tani Office Inc. Direction
SHIGEYOSHI NATSME Natsme Copywrite
HIROMASA GAMO UN.INC Photograph
YOSIAKI KIHARA HY-PHEN SPECIAL EFFECTS
REIJI KITAZATO ERROR MUSIC!!! Sound Design
YASUNORI HOSHIMOTO FREE MUSIC ARRANGE
MASARU MANABE FREE Edit
HIROSUKE MAENAKA MAESTRO ENTERPRISE Inc. Edit
MASASHI YAMAGUCHI DANCE NOT ACT INC. Video produce
KAORU KANEKO UN.INC Shooting produce
YOSHIYA TOGASHI UN.INC Shooting produce
MISA MORISHITA DANCE NOT ACT INC. Production
TAKAHIRO KUJIME TOKYU AGENCY INC. Sales
TATSUYA MIYATA TOKYU AGENCY INC. Sales
TADASHI MIOTANI TOKYU AGENCY INC. Sales
KYOHEI SHIRABYOSHI TOKYU AGENCY INC. Sales

Write a short summary of what happens in the film.

PRIMAHAM’S KOUKUN IS THE VIENNA SAUSAGE WITH TWO SCENTS OVERLAPPED. A MELLOW SMOKED SCENT USING CHERRY TREES AS SMOKED WOOD. RICH SCENT OF FRESHLY GROUND SPICES.A FRAGRANT FOOD EXPERIENCE THAT SMELLS THE FRAGRANCE WITH ITS INNER SCENT AND ITS OUTSIDE FLAVOR.THIS IS A VIDEO WORK THAT VISUALIZED FEATURES OF KOUKUN ALWAYS LOVED BY MANY JAPANESE AND THE SCENT OF CHERRY BLOSSOMS CHIPS, WHICH MADE EVERYTHING FROM PETALS TO BRANCHES WITH REAL SMOKE.

Cultural / Context information for the jury

We wanted to express the “scent” by depicting the appearance of petals of cherry blossoms appearing like a phantom from the drifting smoke. Shooting with the goal of getting closer to the real scent by sticking to live.Considering the background of the products grown in Japan with roots in Europe, We finished to select the music with a mysterious aftertaste that is neither Western nor Japanese.

Tell the jury about the sound design.

THE THEME IS TO VISUALIZE THE SCENT OF CHERRY BLOSSOMS CHIPS. I WANTED TO EXPRESS THE “SCENT” BY DEPICTING THE APPEARANCE OF PETALS OF CHERRY BLOSSOMS APPEARING LIKE A PHANTOM FROM THE DRIFTING SMOKE AND SCATTERING. SHOOTING WITH THE GOAL OF GETTING CLOSER TO THE REAL SCENT BY STICKING TO LIVE ACTION WITHOUT RELYING ON CG. AFTER REPEATED TRIALS AND ERRORS, IT WAS POSSIBLE TO CATCH A MIRACULOUS MOMENT WHEN THE ORGANIC SMOKE LINES TRACED THE SHAPE OF PETALS AND DISAPPEARED WHEN YOU THOUGHT THEY APPEARED.

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