Title | SCENT BLOOMS |
Brand | PRIMA MEAT PACKERS, LTD. |
Product / Service | KOUKUN |
Category | B03. Sound Design |
Entrant | DEPART./TOKYU AGENCY INC. Tokyo, JAPAN |
Idea Creation | DEPART./TOKYU AGENCY INC. Tokyo, JAPAN |
Idea Creation 2 | TOKYU AGENCY INC. Tokyo, JAPAN |
Production | DEPART./TOKYU AGENCY INC. Tokyo, JAPAN |
Production 2 | TOKYU AGENCY INC. Tokyo, JAPAN |
Production 3 | DANCE NOT ACT Tokyo, JAPAN |
Production 4 | UN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
HIROYUKI TAKAHASHI | DEPART./TOKYU AGENCY INC. | Creative Direction |
YUJI GAMO | DEPART./TOKYU AGENCY INC. | Ideas and Planning and Art Direction |
ICHIRO TANI | Ichiro Tani Office Inc. | Direction |
SHIGEYOSHI NATSME | Natsme | Copywrite |
HIROMASA GAMO | UN.INC | Photograph |
YOSIAKI KIHARA | HY-PHEN | SPECIAL EFFECTS |
REIJI KITAZATO | ERROR MUSIC!!! | Sound Design |
YASUNORI HOSHIMOTO | FREE | MUSIC ARRANGE |
MASARU MANABE | FREE | Edit |
HIROSUKE MAENAKA | MAESTRO ENTERPRISE Inc. | Edit |
MASASHI YAMAGUCHI | DANCE NOT ACT INC. | Video produce |
KAORU KANEKO | UN.INC | Shooting produce |
YOSHIYA TOGASHI | UN.INC | Shooting produce |
MISA MORISHITA | DANCE NOT ACT INC. | Production |
TAKAHIRO KUJIME | TOKYU AGENCY INC. | Sales |
TATSUYA MIYATA | TOKYU AGENCY INC. | Sales |
TADASHI MIOTANI | TOKYU AGENCY INC. | Sales |
KYOHEI SHIRABYOSHI | TOKYU AGENCY INC. | Sales |
PRIMAHAM’S KOUKUN IS THE VIENNA SAUSAGE WITH TWO SCENTS OVERLAPPED. A MELLOW SMOKED SCENT USING CHERRY TREES AS SMOKED WOOD. RICH SCENT OF FRESHLY GROUND SPICES.A FRAGRANT FOOD EXPERIENCE THAT SMELLS THE FRAGRANCE WITH ITS INNER SCENT AND ITS OUTSIDE FLAVOR.THIS IS A VIDEO WORK THAT VISUALIZED FEATURES OF KOUKUN ALWAYS LOVED BY MANY JAPANESE AND THE SCENT OF CHERRY BLOSSOMS CHIPS, WHICH MADE EVERYTHING FROM PETALS TO BRANCHES WITH REAL SMOKE.
We wanted to express the “scent” by depicting the appearance of petals of cherry blossoms appearing like a phantom from the drifting smoke. Shooting with the goal of getting closer to the real scent by sticking to live.Considering the background of the products grown in Japan with roots in Europe, We finished to select the music with a mysterious aftertaste that is neither Western nor Japanese.
THE THEME IS TO VISUALIZE THE SCENT OF CHERRY BLOSSOMS CHIPS. I WANTED TO EXPRESS THE “SCENT” BY DEPICTING THE APPEARANCE OF PETALS OF CHERRY BLOSSOMS APPEARING LIKE A PHANTOM FROM THE DRIFTING SMOKE AND SCATTERING. SHOOTING WITH THE GOAL OF GETTING CLOSER TO THE REAL SCENT BY STICKING TO LIVE ACTION WITHOUT RELYING ON CG. AFTER REPEATED TRIALS AND ERRORS, IT WAS POSSIBLE TO CATCH A MIRACULOUS MOMENT WHEN THE ORGANIC SMOKE LINES TRACED THE SHAPE OF PETALS AND DISAPPEARED WHEN YOU THOUGHT THEY APPEARED.