Title | BPL - NEEDLE FILM |
Brand | BPL |
Product / Service | ANDROID TV |
Category | A05. Cinematography |
Entrant | M/S. NIRVANA FILMS Bangalore, INDIA |
Idea Creation | M/S. NIRVANA FILMS Bangalore, INDIA |
Production | M/S. NIRVANA FILMS Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Rajat Pandey | The Womb | Creative |
The campaign/films focus on the joys that one gets from the little things in life. Generally, brands talk about going big, but BPL believes that small changes in household appliances bring out real happiness. In this race of becoming bigger and better, brands often forget the core use of an appliance, which is the ease and convenience of everyday usage. The objective was to showcase the emotion behind these features and not get lost in the feature technicalities and jargon.