Title | JEEPNEY |
Brand | DISCOVERY+ |
Product / Service | DISCOVERY+ |
Category | B05. Visual Effects |
Entrant | DISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE |
Idea Creation | RADMANILA COMMUNICATIONS Makati City, THE PHILIPPINES |
Media Placement | PHD MEDIA Makati City, THE PHILIPPINES |
PR | PERCEPTIONS INC. Taguig City, THE PHILIPPINES |
Production | FILM PABIRKA Makati City, THE PHILIPPINES |
Post Production | PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Brian Avancena | RadManila Communications, Inc. | Head of Creatives |
Joel Limchoc | Film Pabrika | Director |
Louise Moral | Prodigious Post | Post Producer |
Gerard Pacis | Prodigious Post | Online Editor |
Rodel Metante | RadManila Communications, Inc. | Associate Creative Director |
Aurie Anden | Barebones Inc. | Colorist |
Eli Mercader | Prodigious Post | VFX Artist |
Yedda Garcia | RadManila Communications, Inc. | Art Director |
Huck Fajardo | RadManila Communications, Inc. | Copywriter |
Juan Cancho Dandal III | Prodigious Post | VFX Artist |
Jan Vincent Dela Vina | Prodigious Post | VFX Artist |
Grace Hilario | RadManila Communications, Inc. | Account Director |
Miguel Javier | Prodigious Post | VFX Artist |
Danielle Ebetuer | RadManila Communications, Inc. | Account Manager |
Ron Reyes | Prodigious Post | VFX Artist |
Tops Serrano | Prodigious Post | VFX Artist |
CJ Aguilar | Prodigious Post | VFX Artist |
Paul Sibug | Prodigious Post | VFX Artist |
Filipina pride and modern-day icon, Ms. Universe Pia Wurtzbach boards a jeepney. She opens her discovery+ app and notices that the characters from the shows she’s watching are coming to life right before her. From a mysterious detective, to a vibrant drag queen and even a great white shark, the jeepney is just as packed as the app on her phone. As she disembarks the vehicle with the characters she enters the immersive world that only the app can offer. She is amazed, bewildered and entertained as the characters engage with the Filipinos in a fiesta-like setting. She looks around and sees how an app that fits on her phone can indeed be larger-than-life. We then see that the app has a limited-time offer of Php 129/year. Now that is a plus!
What better way to arrive in style in the Philippines than via the ubiquitous, colorful Jeepney? The symbol of Filipino creativity, ingenuity and vibrancy, and now the most essential means of transport for the everyday Filipino. The colorful, unique and creative designs, the capacity to hold 22 people from all walks of life, the regular jeepney scene that captures the realness of life, it was the perfect symbol for discovery+ and what the brand represents – full of life and unexpected. The discovery+ jeepney drove around famous landmarks in the city and was filled with unexpected discovery+ characters – representative of the larger than life entertainment they can find in the app. Led by Pia Wurtzbach, the most celebrated Filipina Miss Universe of this generation, these signature characters get immersed in an extraordinary hyper-real world full of cultural references and nuances only Filipinos can relate to.
The film relied heavily on visual effects and the deadline was quickly encroaching. Despite time constraints, the director, together with the production and post production team were carefully planned out the elements as there were a number of visual effects which had to be taken into consideration while filming - The d+ jeepney as it traverses the streets of Manila The ghost sequence: as she is seen riding in the jeepney with the lead protagonist, and wherein she interacts with the other d+ characters (detective and bride). The astronaut on top of Quezon City Welcome Rotunda as he plants the d+ flag The great white shark as it appears inside the jeepney The grand ending reveal of the setting that had a lot of CGI elements - the fishing boat, rocket, hot air balloons, dinosaur, tractor, giant stiletto cars, excavator, discovery+ blimp