KIDS' VOICES - SUMO

TitleKIDS' VOICES - SUMO
BrandGOLDBEAR
Product / ServiceHARIBO
CategoryA01. Direction
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Idea Creation BEACON COMMUNICATIONS Tokyo, JAPAN
Production ONION INC. Tokyo, JAPAN

Credits

Name Company Position
Koji Okada Beacon Communications k.k. Creative
Yukichi Shikata Beacon Communications k.k. Creative
Naoko Mizuno Beacon Communications k.k. Creative
Yuko Nakajima Beacon Communications k.k. Creative
Naoko Adachi Beacon Communications k.k. Brand Strategy
Toshiji Kimura Beacon Communications k.k. Production
Johan Ahlner Beacon Communications k.k. Business Management
Toshihiro Furuya Beacon Communications k.k. Business Management
Mayu Sato Beacon Communications k.k. Project Managing
Izumi Arakawa Beacon Communications k.k. Business Management
Takao Kuramoto Onion Inc Production
Yena Kim Onion Inc Production
YUKI TASAKITAKA Onion Inc Production
Koya Yokoyama Onion Inc Production
Chie Okamoto Onion Inc Production
Takaaki Muraki Onion Inc Production
Ryogo Tachiwada Onion Inc Production
Noriyuki Numata Onion Inc Production
Yuko Takagi Onion Inc Production
Yasuhiro Nakahara Freelance Production
KATSURA YAMADA Freelance Production
Yasuhiro Tanaka Freelance Production
Yoshinori Tashiro Way Production

Write a short summary of what happens in the film.

Under the theme of "Eating Haribo can bring smiles to the faces of adults and children alike," the sumo wrestlers, who were tired during the break, started talking in a child's voice when they ate Haribo.

Tell the jury anything relevant about the direction. Do not name the director.

Big sumo wrestlers eating gummy bears in a sumo stable. Their voices are so different from their appearance that it is as if cute children are talking. This is based on Haribo's global Kids' Voices campaign, in which children's voices are recorded first. We collaged the natural words that came out while asking questions about Haribo and sumo wrestling to create a story. To express reality, the location was an actual sumo stable, and all the wrestlers were former sumo wrestlers. “It was the first time for me (director) to have already recorded the voices, but since the children's voices sounded so cute, I wanted to bring out the innocence and cuteness of the wrestlers as well.” "I moved in close to the camera as if the camera were another member of the circle. I asked the wrestlers to act as if they were communicating with the camera."

Links

Website URL   |   Video URL