Title | PARALYMPICS #TAANEPALATDE |
Brand | THUMS UP |
Product / Service | THUMS UP |
Category | A05. Cinematography |
Entrant | GOOD MORNING Mumbai, INDIA |
Idea Creation | OGILVY Gurgaon, INDIA |
Production | GOOD MORNING Mumbai, INDIA |
Post Production | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Ritu Sharda | Ogilvy | Chief Creative |
This film is a powerful message to all the naysayers faced by paralympians. The film’s voice over runs strong with the taunts they hear and their response in return to them, while the visuals show the determination, will and strength behind each paralympian. The struggle each of them face with their own disabilities is shown with no tenderness. It is unapologetic and bold, showing the paralympians standing up for themselves and not begging for any sympathy. These are the paralympians that represent our country in the Tokyo Olympics 2020 and do us proud while not getting the recognition they deserve.
This film shows paralympians in their best form, the visuals show the disabilities they face with no tenderness. The camera doesn't shy away from showing them for the way they are. It is unapologetic and bold, showing the paralympians not begging for sympathy, but showing their strength despite their restrictions.