Title | BAJRANG PUNIA #PALATDE |
Brand | COCA COLA INDIA |
Product / Service | THUMSUP |
Category | A05. Cinematography |
Entrant | GOOD MORNING Mumbai, INDIA |
Idea Creation | OGILVY Gurgaon, INDIA |
Production | GOOD MORNING Mumbai, INDIA |
Post Production | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Ritu Sharda | Ogilvy | Chief Creative |
The film takes us through the journey of a young boy fulfilling his dreams of being a wrestler while taking on his naysayers along the way. Bajrang gets turned down in the beginning but he doesn’t let that affect him. He takes it on as a challenge and continues his journey. While he fights his opponents, the opponent turns out to visually become his naysayers. We see him physically taking on his naysayers to show us the mental strength used to fight his real opponents. He uses those emotions to his benefit and uses them in his sport where he eventually represents the country in Tokyo Olympics 2020.
The cinematography makes you feel right in the middle of the action. You are not just a spectator in the film, you actively feel the energy in the ring. It is a high adrenaline fight where both players give it their all. As audience, you feel a sense of physically being in close proximity to such intense fighting. It takes you through the mental headspace of the young wrestler determined to prove his naysayers wrong.