IGNITE THE SENSES

TitleIGNITE THE SENSES
BrandNIO
Product / ServiceNIO ET5 PEGASUS
CategoryA06. Use of Original Music
EntrantSQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA
Idea Creation 72ANDSUNNY Singapore, SINGAPORE
Production TEEPEE FILMS London, UNITED KINGDOM
Post Production SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Charlie White Squeak E. Clean Studios Composer
Karla Henwood Squeak E. Clean Studios Executive Producer
Michael Gross Squeak E. Clean Studios Executive Producer
Simon Lister Squeak E. Clean Studios Sound Designer and Final Mix
Jesse Salto Teepee Films Director

Write a short summary of what happens in the film.

WITH ORIGINAL MUSIC COMPOSITION FOR LUXURY CAR BRAND ‘NIO’, WE AIMED TO DELIVER A SOUNDTRACK OF THE FUTURE - CAPTURING THE TRUE BEAUTY OF TECHNOLOGY AND DRAWING ARTISTRY FROM NUMEROUS GENRES AS OPPOSED TO BEING CONFINED BY ANY ONE. THE HARDEST TASK WAS ECHOING THE HIDDEN COMPLEXITY AND SOPHISTICATION BEHIND THE SLEEK AND STYLISH LUXURY ET5. THIS WAS DONE BY COMBINING LUSH SYNTHETIC TEXTURES WITH EFFORTLESSLY REFINED BUT GRITTY ELECTRONIC BEATS, WHICH ACTED AS A COHERENT PULSE TO GOVERN THE CHOREOGRAPHY, INSPIRING MOVEMENT AND DRIVING THE SONG FORWARD WITH AN UPLIFTING AND ASPIRATIONAL BUILD. LIVE RECORDING, PROCESSING AND DETAILED SAMPLING OF SYDNEY ARTIST CARMEN SMITH PROVIDED ANOTHER LAYER OF NUANCE, AND HER TRIUMPHAL VOCALESE BALANCED THE MECHANICAL SOUNDSCAPE AND ELEVATED THE PIECE TOWARDS A CATHARTIC RELEASE.