Title | IGNITE THE SENSES |
Brand | NIO |
Product / Service | NIO ET5 PEGASUS |
Category | A06. Use of Original Music |
Entrant | SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA |
Idea Creation | 72ANDSUNNY Singapore, SINGAPORE |
Production | TEEPEE FILMS London, UNITED KINGDOM |
Post Production | SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Charlie White | Squeak E. Clean Studios | Composer |
Karla Henwood | Squeak E. Clean Studios | Executive Producer |
Michael Gross | Squeak E. Clean Studios | Executive Producer |
Simon Lister | Squeak E. Clean Studios | Sound Designer and Final Mix |
Jesse Salto | Teepee Films | Director |
WITH ORIGINAL MUSIC COMPOSITION FOR LUXURY CAR BRAND ‘NIO’, WE AIMED TO DELIVER A SOUNDTRACK OF THE FUTURE - CAPTURING THE TRUE BEAUTY OF TECHNOLOGY AND DRAWING ARTISTRY FROM NUMEROUS GENRES AS OPPOSED TO BEING CONFINED BY ANY ONE. THE HARDEST TASK WAS ECHOING THE HIDDEN COMPLEXITY AND SOPHISTICATION BEHIND THE SLEEK AND STYLISH LUXURY ET5. THIS WAS DONE BY COMBINING LUSH SYNTHETIC TEXTURES WITH EFFORTLESSLY REFINED BUT GRITTY ELECTRONIC BEATS, WHICH ACTED AS A COHERENT PULSE TO GOVERN THE CHOREOGRAPHY, INSPIRING MOVEMENT AND DRIVING THE SONG FORWARD WITH AN UPLIFTING AND ASPIRATIONAL BUILD. LIVE RECORDING, PROCESSING AND DETAILED SAMPLING OF SYDNEY ARTIST CARMEN SMITH PROVIDED ANOTHER LAYER OF NUANCE, AND HER TRIUMPHAL VOCALESE BALANCED THE MECHANICAL SOUNDSCAPE AND ELEVATED THE PIECE TOWARDS A CATHARTIC RELEASE.