| Title | THE LUCKY ONES GET CAUGHT |
| Brand | TRANSPORT ACCIDENT COMMISSION |
| Product / Service | TRANSPORT ACCIDENT COMMISSION |
| Category | B03. Sound Design |
| Entrant | SQUEAK E. CLEAN STUDIOS Melbourne, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO Melbourne, AUSTRALIA |
| Production | EXIT FILMS Sydney, AUSTRALIA |
| Post Production | SQUEAK E. CLEAN STUDIOS Melbourne, AUSTRALIA |
| Post Production 2 | ARC EDIT Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Le Couter | Squeak E. Clean Studios | Sound Design & Mix |
| Ceri Davies | Squeak E. Clean Studios | Executive Producer |
| Glendyn Ivin | Exit Films | Director |
| Leah Churchill-Brown | Exit Films | Executive Producer |
| Alice Grant | Exit Films | Producer |
| Graeme Pereira | ARC Edit | Editor |
The challenge in Sound for this spot was to enhance the normality of the family in the car to create a relationship between the viewer and the family where we bond with them and their story and therefore are emotionally challenged when the crash occurs. The underlying car engine note highlights the fact that the husband is only speeding by a small amount and the fact that he easily drops down to the speed limit when he perceives he may be caught speeding. The final fury of the crash assaults our senses and destroys the connection the viewer has built with the family as we are left with the relative silence of the aftermath, broken by the plaintive cries of the small injured child. In this space we are left to ponder the futility of only speeding by a few kms per hour.