Write a short summary of what happens in the film.

SK-II’s “Broadcast Your Beauty” is an energetic, mixed-media spot created to launch the collaboration between SK-II and The Andy Warhol Foundation. Fittingly, the “Broadcast Your Beauty” concept is told through the lens of Warhol’s favourite broadcast medium: the television. The highly stylised aesthetic of the spot captures the energy of the limited edition ‘Pitera Essence’ bottle, immortalising Warhol’s words and reflecting a beauty philosophy shared by SK-II. In the nature of broadcasting one’s beauty, the special bottles, as well as SK-II’s joyful representatives, are transmitted on screens across major cities - New York, Tokyo, Singapore - to drive home the brand’s global mission to celebrate all kinds of beauty.

Cultural / Context information for the jury

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Tell the jury about the animation used and summarise any relevant challenges or techniques.

To celebrate the SK-II x Warhol: Limited Edition Pitera Essence, the director of this piece created a fully VFX world around found footage from the archives of the Andy Warhol Association. It was always the director’s intention to experiment and be playful with how VFX was employed to showcase this collaboration - a notion which was derived from Warhol’s oeuvre and work ethic. One can see that the pop-art colouring, use of CG televisions (Warhol’s favourite medium), coupled with the overall energy, allowed for the film to feel connected and consistent in a realistic yet otherworldly way. This was no easy feat given that the production team was far-spread: from LA to London, New Zealand and Melbourne… this truly was a global scale project!