Title | LEVITATING |
Brand | WARNER MUSIC JAPAN INC. |
Product / Service | DUA LIPA |
Category | B04. Animation |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | TAIYO KIKAKU CO., LTD. Tokyo, JAPAN |
Production 2 | MONOFILMO INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yu Tsubaki | DENTSU | Creative Director |
Kenta Orisaka | DENTSU | Planner |
Kenta Orisaka | DENTSU | Art Director |
Yuta Ueno | TOKYO / TAIYO KIKAKU | Producer |
NOSTALOOK - | monofilmo Inc. | Animation |
Music video by British female singer Dua Lipa. The video is a Japanese interpretation of her album's concept, "Future Nostalgia. The song "Levitating features space motif lyrics and 80s sound which we made it synchronize with Japanese 80s-90s anime to bring this sci-fi animation music video. Also, creating a fan-art-like expression by the officials, it aimed to create a buzz on social medias. In addition, the video was released on the day of Dua Lipa's tour announcement, so it worked as a PR of the tour from the title that were implemented in the video.
The animation follows Dua as she kicks off from the Earth in her car, travels through the galaxy, and throws a concert on the Moon. The animation style pays homage to the Japanese animation of the 80s and 90s and evokes a cute-pop nostalgia. Regarding the character design, we researched various anime to create several patterns for the head and hairstyle of Dua Lipa to synch with a cute-pop nostalgia.