LEVITATING

TitleLEVITATING
BrandWARNER MUSIC JAPAN INC.
Product / ServiceDUA LIPA
CategoryB04. Animation
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN
Production 2 MONOFILMO INC. Tokyo, JAPAN

Credits

Name Company Position
Yu Tsubaki DENTSU Creative Director
Kenta Orisaka DENTSU Planner
Kenta Orisaka DENTSU Art Director
Yuta Ueno TOKYO / TAIYO KIKAKU Producer
NOSTALOOK - monofilmo Inc. Animation

Write a short summary of what happens in the film.

Music video by British female singer Dua Lipa. The video is a Japanese interpretation of her album's concept, "Future Nostalgia. The song "Levitating features space motif lyrics and 80s sound which we made it synchronize with Japanese 80s-90s anime to bring this sci-fi animation music video. Also, creating a fan-art-like expression by the officials, it aimed to create a buzz on social medias. In addition, the video was released on the day of Dua Lipa's tour announcement, so it worked as a PR of the tour from the title that were implemented in the video.

Tell the jury about the animation used and summarise any relevant challenges or techniques.

The animation follows Dua as she kicks off from the Earth in her car, travels through the galaxy, and throws a concert on the Moon. The animation style pays homage to the Japanese animation of the 80s and 90s and evokes a cute-pop nostalgia. Regarding the character design, we researched various anime to create several patterns for the head and hairstyle of Dua Lipa to synch with a cute-pop nostalgia.

Links

Video URL