Title | SEIZE THE DAY |
Brand | OTSUKA PHARMACEUTICAL CO., LTD. |
Product / Service | BODY MAINTE |
Category | B01. Editing |
Entrant | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO Inc. | Executive Creative Director |
Takahiro Hosoda | TBWA\HAKUHODO Inc. | Creative Director |
Masaharu Kumagai | TBWA\HAKUHODO Inc. | Creative Director |
Yuki Tokuno | TBWA\HAKUHODO Inc. | Art Director |
Keisuke Mizusako | AOI Pro. Inc. | Producer |
Rikiya Saito | AOI Pro. Inc. | Producer |
Ryosuke Yabe | AOI Pro. Inc. | Production Manager |
Sojiro Kamatani | N/A | Director |
Senzo Ueno | N/A | Cinematographer |
Tomohiro Takahashi | N/A | Lighting Director |
Chihiro Matsumoto | N/A | Designer |
Takashi Tochizawa | L'ESPACE VISION CO.,LTD. | Editor |
Akio Sakamaki | jitto inc. | Flame Artist |
Setsu Fukushima | Ongakushitsu Inc. | Sound Studio Producer |
The film portrays a businessperson gliding along with the city flow. He gracefully commutes to work as if he is figure skating. Our protagonist will continue to seize the day by drinking BODY MAINTE.
(1) A body double did the roller skating part and the talent's face was composited. (2) In order to reduce the amount of highly difficult face composition, for those shots that only show the upper body, we created a machine that helps the cast to move around as if he is gliding. (3) For the shot where the cast jumps on the wall while gliding, we used wire-action as well as face composition.