SEIZE THE DAY

TitleSEIZE THE DAY
BrandOTSUKA PHARMACEUTICAL CO., LTD.
Product / ServiceBODY MAINTE
CategoryB01. Editing
EntrantAOI PRO. INC. Akasaka, Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO INC. Tokyo, JAPAN
Production AOI PRO. INC. Akasaka, Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Inc. Executive Creative Director
Takahiro Hosoda TBWA\HAKUHODO Inc. Creative Director
Masaharu Kumagai TBWA\HAKUHODO Inc. Creative Director
Yuki Tokuno TBWA\HAKUHODO Inc. Art Director
Keisuke Mizusako AOI Pro. Inc. Producer
Rikiya Saito AOI Pro. Inc. Producer
Ryosuke Yabe AOI Pro. Inc. Production Manager
Sojiro Kamatani N/A Director
Senzo Ueno N/A Cinematographer
Tomohiro Takahashi N/A Lighting Director
Chihiro Matsumoto N/A Designer
Takashi Tochizawa L'ESPACE VISION CO.,LTD. Editor
Akio Sakamaki jitto inc. Flame Artist
Setsu Fukushima Ongakushitsu Inc. Sound Studio Producer

Write a short summary of what happens in the film.

The film portrays a businessperson gliding along with the city flow. He gracefully commutes to work as if he is figure skating. Our protagonist will continue to seize the day by drinking BODY MAINTE.

Tell the jury anything relevant about the edit. Do not name the editor.

(1) A body double did the roller skating part and the talent's face was composited. (2) In order to reduce the amount of highly difficult face composition, for those shots that only show the upper body, we created a machine that helps the cast to move around as if he is gliding. (3) For the shot where the cast jumps on the wall while gliding, we used wire-action as well as face composition.

Links

Video URL